Anna M. Gaffney has been appointed General Manager of The Verb Hotel, a dynamic new property located in Boston's vibrant Fenway neighborhood. A seasoned industry leader, Gaffney brings with her an extensive background in hospitality management, marketing and sales. She will oversee daily operations for the property, as well as sales, revenue management, marketing and event programming. Robin Brown, long-time Boston hotelier and partner at The Verb Hotel, has tapped Crescent Hotels & Resorts to manage the property.
"The Verb Hotel is authentic, irreverent and completely one-of-a-kind," said Crescent Hotels & Resorts Founder, President and Chief Executive Officer, Michael George. "Anna's personality and spark perfectly complement and enhance the energy that surrounds the property. We immediately thought of her for this position and are thrilled to have her on board."
Gaffney is returning to her roots with Crescent Hotels & Resorts, having previously worked with the premier hotel management company for a number of years. During her tenure with Crescent, she served as Director of Sales and Marketing for multiple properties, including the Holiday Inn Manhattan View and the 400-room Crowne Plaza in Somerset, NJ. Within her first six months at Manhattan View, Gaffney increased RevPAR by 90%, and in 2010, was awarded Director of Sales of the Year.
"My role at The Verb Hotel is a happy culmination of all my years in the hospitality industry," said Gaffney. "The property celebrates the spirit of Fenway and Boston's musical heritage. I feel like I found my true home and am excited to welcome visitors and locals alike."
Most recently, Gaffney was Director of Sales and Marketing at the 4-star Sanctuary Hotel in New York City, where she managed sales and guest satisfaction. Prior, she served as General Manager of New York's Gotham Hotel and Tenpenny Restaurant, where she managed all operations and sales for the 66-room luxury boutique hotel, as well as its 50-seat restaurant. In addition, she served as a one-woman sales force for the Holiday Inn Midtown 31st Street, and managed all pre-opening sales for Hyatt Place Midtown South, both in Manhattan.
Known for her passion, mentorship and strategic sales and marketing initiatives, Gaffney's experience also includes a number of management positions at Real Hospitality Group, The Atlantic Club, Villa Roma Resort & Conference Center and the historic Berkeley Oceanfront Hotel in Asbury Park, NJ.
Gaffney received her BA in Mass Communications and Journalism from St. Bonaventure University. Always focused on community engagement, she is a founding member of the Queens Tourism Council and previously sat on the Board of Directors for the Astoria Music Society and the Red Bank RiverCenter.
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