Hotel Industry Performance Europe

Hotel Occupancy in the European Region Up 1.8% to 68.3% for April 2014

Athens, Greece, rose 17.3 percent in occupancy to 64.9 percent, reporting the largest increase in that metric. Lisbon, Portugal, followed with a 15.1-percent increase to 78.3 percent.

STR Global

The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for April 2014, according to data compiled by STR Global.

Year-over-year April 2014 figures for Europe (U.S. dollars, Euros and British pounds):

 

Europe

% change

Occupancy

68.3%

+1.8%

ADR (U.S. dollars)

$141.46

+6.9%

ADR (Euros)

€102.19

+1.0%

ADR (British pounds)

£84.11

-1.4%

RevPAR (U.S. dollars)

$96.55

+8.9%

RevPAR (Euros)

€69.74

+2.9%

RevPAR (British pounds)

£57.41

+0.4%

Source: STR Global

“Western and Eastern Europe both reported negative performance in April, while Northern and Southern Europe both reported positive performance for the month”, said Elizabeth Winkle, managing director of STR Global. “In Eastern Europe, performance was primarily driven by Russia and the political unrest that has had an impact on travel. Slovakia also reported negative performance during April, further impacting Eastern Europe.

“In Western Europe, Germany and Switzerland’s negative performance was driven by the timing of large events. Munich hosted the triennial event BAUMA 15-21 April 2013. Switzerland hosted BaselWorld in March 2014. In Southern Europe, countries like Greece, Portugal and Spain are posting double-digit growth in April—all coming off lower year-over-year comparisons from April 2013”. 

Highlights from key market performers for April 2014 include (year-over-year comparisons, all currency in Euros):

  • Athens, Greece, rose 17.3 percent in occupancy to 64.9 percent, reporting the largest increase in that metric. Lisbon, Portugal, followed with a 15.1-percent increase to 78.3 percent.
  • Istanbul, Turkey, fell 12.2 percent in occupancy to 67.7 percent, posting the largest decrease in that metric, followed by Frankfurt, Germany (-10.7 percent to 60.3 percent), and Bratislava, Slovakia (-10.4 percent to  54.5 percent).
  • Four markets reported ADR growth of more than 10 percent: Tallinn, Estonia (+19.5 percent to EUR79.83); Tel Aviv, Israel (+17.7 percent to EUR211.42); Edinburgh, Scotland (+10.7 percent to EUR88.84); and Manchester, England (+10.4 percent to EUR82.38).
  • Tel Aviv (+25.4 percent to EUR165.28) and Athens (+23.7 percent to EUR59.44) experienced the largest RevPAR increases.
  • Moscow, Russia, fell 26.9 percent in RevPAR to EUR78.49, reporting the largest decrease in that metric.

Performances of key countries in April 2014* (all monetary units in local currency):

Country

Occupancy

% change

ADR

% change

RevPAR

% change

Germany

64.6%

-3.6%

EUR90.69

-7.9%

EUR58.62

-11.2%

Italy

66.8%

+8.3%

EUR135.06

+5.7%

EUR90.17

+14.4%

Russia

53.8%

-11.2%

RUB5,081.69

-0.4%

RUB2,736.13

-11.6%

Spain

67.9%

+6.7%

EUR86.79

+7.7%

EUR58.94

+14.9%

United Kingdom

76.8%

+3.0%

GBP80.88

+5.1%

GBP62.13

+8.3%

*percentages are increases/decreases for April 2014 versus April 2013

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About STR Global:

STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia/Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and HotelNewsNow.com. For more information, please visit www.strglobal.com.



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