IHG Unveils 'Reel Summer' Promotion

IHG’s summer movie-themed sweepstakes includes the chance to win one of five Hollywood experiences and thousands of instant prizes for IHG® Rewards Club Members

IHG InterContinental Hotels Group (IHG) [LON: IHG, NYSE: IHG] is teaming up with Coca-Cola to celebrate the summer season Hollywood-style with the IHG® Rewards Club “Reel Summer” promotion. The promotion, which runs June 2, 2014 through Sept. 2, 2014, launches on the heels of IHG and Coca-Cola’s recently announced partnership in which Coca-Cola beverages will be offered to guests during their stays at IHG®-branded hotels across the U.S.

The movie-themed promotion invites members of IHG® Rewards Club—the first and largest hotel loyalty program in the world—to enter daily for a chance to win one of five Hollywood experiences valued at approximately $10,000 each, as well as thousands of movie-themed[1] instant prizes daily, such as free movie theater tickets. The promotion is open to IHG® Rewards Club members who are residents of the U.S., Canada, Mexico, Colombia and Chile.

”We are really excited to partner with Coca-Cola to bring our IHG® Rewards Club members access to a number of once-in-a-lifetime Hollywood experiences,” said Lara Hernandez, vice president, Distribution and Commercial Marketing, IHG – the Americas. “This is just one of many more promotions to come for IHG® Rewards Club members."

How the “Reel Summer” promotion works:

· IHG® Rewards Club members register at

· Once registered, members are automatically entered to win one of five Grand Prize Hollywood experiences[2]

· Members can complete challenges and play online games to earn additional entries into the Grand Prize drawing

· Members also have a chance to win free movie theater tickets and Coca-Cola products via instant wins when they participate in the online games

· New games and challenges will be updated often and members can track achievements and their reward status online at

In addition to the “Reel Summer” Promotion, as part of the recently signed IHG and Coca-Cola agreement, IHG® Rewards Club members and all guests will soon enjoy Coca-Cola soft drink and juice brands during their stay at all participating hotels in the IHG family of brands in the U.S. The new agreement will provide a best-in-class and consistent beverage brand experience for guests across virtually all IHG hotel brands in the U.S., including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo® Hotels, Holiday Inn® Hotels, Holiday Inn Express® Hotels, Staybridge Suites® Hotels and Candlewood Suites® Hotels, as well as provided on-post at IHG Army Hotels properties. In addition, select Coca-Cola products will be available for sale at IHG’s new wellness-focused brand,  Hotels.

For more information, full terms and conditions, or to enter the “Reel Summer” promotion, visit

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