Excerpt from USATODAY
Marriott International is going after the Lesbian, Gay, Bisexual and Transgender community with a new social media and marketing campaign that launches today, joining a number of major hotel chains aggressively trying to lure the lucrative clientele.
Marriott's campaign is the latest example of the hotel industry stepping up its efforts to lure LGBT travelers. While the company says it is targeting the community to make LGBT travelers feel more welcome, there's also a business incentive. According to Out Now Global, an LGBT marketing specialist group, the potential value of the LGBT travel market was set to reach $181 billion last year.
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