Kurien Jacobs, CRO, Highgate Hotels has revealed their leading hotel’s secrets in accurately interpreting data. So how can you as a travel brand drive growth through? And what does it mean to accurately interpret data?
In association with EyeforTravel’s upcoming TDS North America 2014, Jacobs curates a journey and shows how Highgate see the future of hotel data and analytics.
1. Gain Perspective: utilize your whole data landscape
Jacobs recommends that hoteliers stop looking for more data until they are able to use the data they currently have to a good effect.
2. Interpret the Data Holistically
Jacobs believes that forecasting should be an intelligent mix of drawing past, internal data with the market’s future demand. What Revenue Managers need to be aware of is the necessity to analyse and cross-compare this data against the market, along with information collected from other sources such as flight traffic, in order to make well-educated decisions.
Although this ‘mix’ could be quite risky, it presents much higher returns in the future.
3. Get Geo-Graphical Savvy
It almost makes it sound simple…!
Get the full video presentation sent straight to your inbox here: http://events.eyefortravel.com/travel-distribution-summit-north-america/content-rm-kj.php
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