New PR Firm For Rezidor Hotel Group

The Rezidor Hotel Group Appoints Burson-Marsteller As Its Global Communications Partner

The appointment of Burson-Marsteller is part of Rezidor’s commitment to implement an integrated communications strategy and strengthen its reputation across EMEA as a rising leader within the hospitality industry. The integrated communications strategy will focus on developing powerful and consistent stories for the group’s brands and creating a strong corporate story for the company as a whole.

Carlson Rezidor Hotel Group
The Rezidor Hotel Group - one of the five largest hotel companies in EMEA and a member of the Carlson Rezidor Hotel Group - has appointed Burson-Marsteller - a leading global public relations and communications firm - as its strategic communications and media relations partner.

Burson-Marsteller LogoThe appointment of Burson-Marsteller is part of Rezidor’s commitment to implement an integrated communications strategy and strengthen its reputation across EMEA as a rising leader within the hospitality industry. The integrated communications strategy will focus on developing powerful and consistent stories for the group’s brands and creating a strong corporate story for the company as a whole.

To support the Rezidor Hotel Group’s decentralization journey in Europe, the Middle East and Africa (EMEA), the Burson-Marsteller and Rezidor core teams in Brussels (EMEA Headquarters for both companies) will work closely with area teams to drive centrally coherent and regionally relevant communications activities and campaigns. Key support areas will include corporate communications, brand marketing, crisis communications, internal communications, social and digital activities and media relations for both the corporate brand and the group’s hotel brands, which include Radisson Blu, Park Inn by Radisson, the Quorvus Collection and Radisson Red.

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“These are exciting times for Rezidor. Following an incredibly successful growth period for the company, a new leadership team, global alignment of our brands and a firm commitment to improving profitability, we were looking for a reputed international partner to help evolve the way we communicate and tell our story in a powerful way,” said Renu Snehi, Senior Director of PR, Brand & Marketing Communications at the Rezidor Hotel Group.

“Burson-Marsteller stood out from the other agencies because of the passion and expertise of their people, combined with a truly integrated approach to communications, and an extensive global presence in our key markets across EMEA,” she continued.

“We are delighted to be working with the Rezidor Hotel Group. As part of WPP plc, the world’s most comprehensive communications services group, Burson-Marsteller brings more than 60 years of experience in offering strategic insights and innovative programs to build and sustain strong corporate and brand reputations. We look forward to working with a hospitality leader like Rezidor, on further strengthening their reputation and telling powerful stories about their brands and their people,” said Katarina Wallin-Bureau, Chief Operating Officer, Burson-Marsteller Europe, Middle East & Africa.

The Rezidor Hotel Group is one of the five largest hotel companies in the EMEA and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of 430 hotels in operation and under development with 95,000 rooms in 70 countries.

Rezidor operates the core brands Radisson Blu and Park Inn by Radisson in Europe, the Middle East and Africa (EMEA), along with the Club Carlson loyalty program for frequent hotel guests. In early 2014 and together with Carlson, Rezidor launched the new brands Radisson Red (lifestyle select) and Quorvus Collection (luxury).




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