Today, Hospitality Financial and Technology Professionals (HFTP) adopts a new look for its logo to represent the professional association’s continued global growth among the hospitality finance and technology industry.
The brightly-colored logo is revealed in conjunction with the start this week of the largest hospitality technology conference in the world that has been produced by HFTP for more than 40 years: the Hospitality Industry Technology Exposition and Conference (HITEC), June 23 – 26 at the Los Angeles Convention Center in Los Angeles.
“We are very happy with the attractive appeal of this new look for the HFTP logo,” said Frank Wolfe, CAE, HFTP CEO. “The idea was to retain some resemblance to our old logo to keep it rooted to our 50 plus year history, while at the same time give it a modern spin to propel HFTP as the association gains membership across the globe.”
The logo was re-designed by the firm TGD Communications, Inc. based in Alexandria, Va. with the input of the HFTP staff and HFTP Global Board of Directors and other HFTP leaders. The new look will be used to represent the association across all its affiliated partners including its 70 plus chapters and allied associations.
For details on approved use of the logo, contact the HFTP Communications Department at firstname.lastname@example.org
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