Market Report U.K.

U.K. South East Hotels Surge, But London Hoteliers Lose During May 2014

UK Chain Hotels Market Review - May 2014

HotStats Outside London, in May South East hoteliers achieved a growth of 4.9% in gross operating profit per available room (GOPPAR), according to the latest data from HotStats. The UK provinces in general also saw growth for the 5th consecutive month.

Despite a drop in demand in May with occupancy going down by 0.3 percentage points (77.4%), hotels in the South East managed to increase rooms revenue per available room (RevPAR) by 4.3% thanks to a 4.7% uplift in average room rate (ARR). Total revenue per available room (TRevPAR) surged by 3.5% to £105.61 despite a 2.9% decrease in food and beverage revenue per available room. With operating costs rising, departmental operating profit per available room (DOPPAR) remained virtually flat (+0.2%). Overheads per available room also remained stable, which coupled with payroll declining by 0.6 percentage points led to a GOPPAR increase of 4.9% to £35.22.

Glasgow goes from strength to strength

In May, Glasgow hoteliers confirmed a great period ahead of the Commonwealth Games with TRevPAR and GOPPAR growing by 14.1% and 27.6% respectively, according to the latest data from HotStats. 

Occupancy reached 85.2% (+4.7 percentage points) while ARR climbed by 11.9% to £75.41 leading to an impressive RevPAR growth of 18.4% to £64.25. Similar movements were recorded in non-rooms revenues with meeting room hire per available room increasing by 17.0% and as a result, TRevPAR went up by 14.1% to £109.81. Cost control helped to enhance the overall performance with a DOPPAR surge of 16.3% to £64.03. Despite a slight increase in overheads per available room (+0.6%), GOPPAR rose by 27.6% to £40.88 representing a gross profit conversion of 37.2% from 33.3% for the same period last year.

Chester races ahead

Chester hotels recorded positive year-on-year performances across all key indicators in May with TRevPAR and GOPPAR increasing by 7.3% and 24.2% respectively, according to the latest data from HotStats. 

Hoteliers experienced a 12.5% increase in RevPAR driven primarily by ARR (+10.3%). With the exception of the Residential Conference segment rate declining by -5.2%, all other segments’ rates increased ranging from the lowest rate derived from Tours / Groups (+17.9% to £54.44) to the highest rate derived from the Best Available Rate segment (+4.7% to £97.13). Despite the fact that travel agents' commission as a percentage of rooms revenue increased by 1.0 percentage point to 9.8%, rooms operating profit went up by 2.0 percentage points to 67.6%. 

Mixed performances were achieved in non-rooms departments; TRevPAR surged by 7.3% to £111.76 but efficient operating cost control helped to boost DOPPAR by 13.1%. Despite overheads rising, payroll decreased by 1.6 percentage points and GOPPAR shot up by 24.2% to £32.77.

Graph - UK Chain Hotels Market Review - May 2014


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Our latest innovation in daily revenue intelligence, MORSE. Amongst its reporting are daily and highly granular market segmentation metrics as well as distribution channel and source of booking analysis. It takes daily market intelligence to a whole new level.

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