The transient segment, which consists of individual business and leisure travelers, continues to be the driver of significant growth in the hotel market this summer season according to data from the June 2014 TravelClick North American Hospitality Review (NAHR). However, the transient segment isn’t the only driver as the group segment (blocks of hotel rooms) is displaying slow but steady growth.
“As we get further into the summer, average daily rates (ADR) and occupancy continue to look strong across all travel segments,” said John Hach, Senior Vice President, Global Product Management of TravelClick. “Compared to this time last year, the hotel industry is really feeling the benefits of a stronger economy, and there’s a renewed desire for people to take advantage of the summer weather and travel.”
12 Month Outlook (June 2014 – May 2015)
For the next 12 months (June 2014 – May 2015), overall committed occupancy* is up 3.2 percent when compared to the same time last year. ADR is up 3.6 percent based on reservations currently on the books.
Transient bookings are up 4.2 percent year-over-year and ADR for this segment is up 5.1 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is showing occupancy gains of 3.8 percent and ADR gains of 5.9 percent. The transient business (negotiated and retail) segment is up 4.4 percent with an ADR increase of 4.2 percent. Group segment occupancy is ahead by 2.8 percent and ADR is flat (up 0.2 percent), compared to the same time last year.
Hach continued, “Typically the third quarter is very strong for transient leisure travel and weaker for group travel, as people take their vacations during these summer months and are less likely to travel for large meetings and conventions. However, the group segment is seeing healthy gains in both ADR and occupancy, signifying the strength of the overall market.”
The June NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by June 1, 2014 from the period of June to 2014 to May 2015.
*Committed Occupancy – Transient rooms reserved + group rooms committed)/capacity
**Reserved Occupancy – Total number of rooms reserved/capacity
The Second quarter combines historical (April – June) and the Third quarter combines forward looking data (July – September)
About TravelClick, Inc.
TravelClick (TravelClick.com) provides innovative cloud-based solutions for hotels around the globe to grow their revenue, reduce costs and improve performance. TravelClick offers hotels world-class reservation solutions, business intelligence products, and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 38,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Philadelphia, Chicago, Barcelona, Dubai, Hong Kong, Houston, Melbourne, Orlando, Shanghai, Singapore and Tokyo. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.
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