As Scotland prepares to host the Commonwealth Games in Glasgow from 23 July to 3 August and the Ryder Cup at Gleneagles two months later, the spotlight is firmly on the country which may become an independent state after the Referendum on 18 September.
Following the disruption to hotel room occupancy caused by the 2012 Olympic Games in London, hotel performance in Edinburgh largely improved in 2013.
As a new five-star hotel operator for the old Royal High School building is announced and future performance forecasts for Edinburgh are positive across the scale, evidence suggests however that despite robust occupancy, the average rate of the market as a whole has been compromised in the medium term by several limited-service hotel developments.
Whilst the capital city remains an attractive market with one of the highest RevPARs in Europe, hotel owners and investors should be aware of the requirement to employ dynamic management with strong marketing and sales skills to maintain market share.
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