It is with great pleasure that I share with you our first annual Asia-Pacific Operator Guide. With the support of many industry participants and after countless working hours, this new benchmarking tool of hotel operator and brand presence is finally released. The report also provides valuable insights into the largest markets and countries with the strongest brand representation.
Branding, anchored by the management expertise and distribution power that operators bring to a hotel property, is becoming more and more critical. In the face of increasing competition, non-branded properties often perform at a discount to their branded peers due to lack of awareness and quality assurance. Running a hotel is no easy task and owners have a tendency to view operators’ fees as unjustified for the value they deliver. It is essential that owner and operator align their interest from very early in the process and work towards a common goal, rather than start their long-term relationship from conflicting standpoints.
In this first edition, we have captured more than 1.1 million existing and pipeline rooms spread over 4,743 properties. We have only included properties from operators and brands that were willing to contribute to our research. As a result, this publication is by no means comprehensive and we hope to be able to have more brands contribute in forthcoming editions. Our analysis covers 27 countries and territories in Asia-Pacific (excluding South Asia) and 563 cities with existing hotels as well as 374 cities with proposed hotels.
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