What is Reservation Email Retargeting?
Nearly 95% of site visitors who initiate a reservation abandon the process before completing the booking. Reservation Email Retargeting enables a hotel to send an email to any user who starts but does not finish the reservation process, reminding them to complete their reservation. The email contains a convenient link back to the booking engine, at the point of abandonment.
How does a hotel, resort or casino benefit from Reservation Email Retargeting?
HeBS Digital’s hotel clients recover thousands of dollars every month from abandoned bookings. Reservation Email Retargeting is just one way a property can communicate directly with very qualified visitors—potential guests who have not only expressed an interest in their property, they have also indicated they want to travel during a specific travel date and time.
Case Study – Independent Hotel Recovers Tens of Thousands in Abandoned Bookings
Le Parc Suite Hotel’s Website Revenue Optimization Consultant at HeBS Digital studied the analytics and noticed that 94.5% of the property website’s online visitors abandoned after “price checking.” Already participating in the Reservation Abandonment Program and experiencing high returns, the property wanted to add to its reservation recovery efforts.
HeBS Digital added special coding to Le Parc Suite Hotel’s website and booking engine which captures and stores email addresses entered anywhere on the site. Once a visitor with a stored email address abandons the reservation process, the dates of stay are also stored and a customized message to the guest with a deep link back to the abandoned reservation page is delivered within an hour straight to their inbox.
In less than three months, the property saw tens of thousands in recovered revenue as a result of Reservation Email Retargeting—a 1710% ROAS.
Visit our website to learn more HeBS Digital’s Reservation Email Retargeting product. Reservation Email Retargeting is part of the proprietary Reservation Recovery Package offered by HeBS Digital, which also features the Reservation Abandonment Program, Smart Rate Promos and Reservation Reminders.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (www.hebsdigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or firstname.lastname@example.org.
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