Market Report Canada

Canadian Hotel Occupancy Drops 2.1% to 75.0% For Week Ending 12 July 2014

Revenue per available room increases 5.4% to CAD$109.75

Smith Travel Research The Canadian hotel industry reported increases in the three key performance metrics during the week of 6-12 July 2014, according to data from STR.

In year-over-year comparisons, occupancy increased 2.1 percent to 75.0 percent; average daily rate was up 3.3 percent to CAD$146.32; and revenue per available room increased 5.4 percent to CAD$109.75.

Among the provinces, New Brunswick experienced the largest occupancy increase, up 11.0 percent to 80.5 percent. The largest decrease was reported by Prince Edward Island, where occupancy fell 4.9 percent to 86.0 percent.

All provinces experienced ADR increases, which ranged from 0.6 percent (New Brunswick and Manitoba) to 9.7 percent (Newfoundland and Labrador). The highest actual ADR for the week was reported by Alberta, where rates rose 2.8 percent to CAD$183.16.

Prince Edward Island was the only province to report a RevPAR decrease (-0.7 percent to CAD$127.81). Both New Brunswick (+11.6 percent to CAD$96.14) and Newfoundland and Labrador (+10.2 percent to CAD$146.75) reported double-digit RevPAR increases. The increase in New Brunswick was largely driven by occupancy, whereas Newfoundland and Labrador primarily benefited from ADR growth. 

About STR

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.



Logos, product and company names mentioned are the property of their respective owners.