The question of “When to have a wedding?” has changed significantly over the last few years. No longer confined to the traditional June wedding – peak season now spans from May through October, and beyond. With more and more couples getting married in what used to be viewed as the “off-season,” weddings have become BIG business. As a venue, your goal is to encourage as much of the wedding business as possible; providing added services that increase your revenue, like entertainment, food and decorations. However, the bridal couple, in seeking more of a selection, will often go ‘outside’ for those services. And in some cases – go to another vendor entirely.
So how do you capture more of the business?
Planning a wedding goes far beyond the needs of the actual Wedding Day with all the usual things the vendor may supply: food, tables, decorations, linen, tableware, etc. Couples need to think about every little detail – and it gets exhausting. By helping them with ALL the details, you can take the stress, strain and headache out of not just the day, but the entire process.
Start by forming partnerships with “preferred vendors,” and provide a comprehensive “Vendor Guide” for bridal couples, offering a wide range of services that will help reinforce their decision to use both you AND your partners for their wedding day. Then it’s a win for everyone; the vendors gain additional business, you gain additional revenue via arranged partnership fees, and the bridal couple gets one-stop shop service.
Where to Go for Green?
Green-minded vendors come from every size city the world over. It’s just a matter of finding them. Start by approaching any current “preferred vendor” that you currently work with to see if they now have, or would be willing to offer green products. Naturally, we encourage you, when at all possible, to find local providers for your entire array of wedding vendor needs. But if that’s not possible, try expanding your search to neighboring cities or states.
You can cast a broader research net via google or browse GreeningtheInn’s own Green Catalogue, as well. Here you’ll find a comprehensive list of vendors offering green services and products, and an excellent place to find additional vendor partners for green wedding options.
By offering green choices, you set your venue apart from the rest as both a sustainable and profitable business operation. Remember – green is not only a growing trend, but a profitable one as well.
Contributor: Bride-to-be Melinda Pauls works in the energy business, with an emphasis on sustainable energy management. Her personal quest for the ideal wedding has made her the perfect official “Green Wedding Guide.”
This article first appeared on GreeningtheInn.com.
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