Hotel Industry Performance Americas

Hotel Occupancy in the Americas Region Up 3.2% to 63.6% for June 2014

Compared to YTD June 2013, the Americas region reported a 3.2-percent increase in occupancy to 63.6 percent, a 3.7-percent increase in average daily rate to US$116.43 and a 7.0-percent increase in revenue per available room to US$74.09.

STR Global

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars year-to-date June 2014, according to data compiled by STR and STR Global.

Compared to YTD June 2013, the Americas region reported a 3.2-percent increase in occupancy to 63.6 percent, a 3.7-percent increase in average daily rate to US$116.43 and a 7.0-percent increase in revenue per available room to US$74.09.

In June 2014, the region’s occupancy rose 2.7 percent to 71.2 percent, its ADR increased 4.7 percent to US$118.63, and its RevPAR was up 7.6 percent to US$84.46. 

Among the key markets in the region, Rio de Janeiro, Brazil, reported the largest increase in occupancy during June, rising 12.3 percent to 82.2 percent. The market was one of the host cities of the 2014 FIFA World Cup, which was held 12 June to 13 July, 2014. Santiago, Chile (-15.1 percent to 54.6 percent) and Sao Paulo, Brazil (-10.5 percent to 62.4 percent), reported the largest occupancy decreases. 

Three markets achieved double-digit ADR increases: Rio de Janeiro (+77.9 percent to US$392.82); Sao Paulo (+49.5 percent to US$212.84); and San Francisco, California (+12.9 percent to US$213.54). Panama City, Panama, fell 4.2 percent in ADR to US$105.60, posting the largest decrease in that metric. 

Rio de Janeiro jumped 99.7 percent in RevPAR to US$322.92, experiencing the largest increase in that metric, followed by Sao Paulo (+33.7 percent to US$132.80) and Toronto (+14.5 percent to US$113.52). Santiago (-13.1 percent to US$86.86) and Panama City (-12.2 percent to US$45.14) reported the largest RevPAR decreases in June. 

Performances of key countries in June 2014* (all monetary units in local currency):

 

Occupancy

% change

ADR

% change

RevPAR

% change

Brazil

63.2%

-2.1%

BRL435.87

+53.6%

BRL275.40

+50.4%

Canada

72.6%

+2.8 %

CAD145.58

+4.9%

CAD105.62

+7.9%

Mexico

60.3%

+5.6%

MXN1,518.97

+2.2%

MXN916.25

+7.9%

United States

71.7%

+2.9%

USD116.20

+4.3%

USD83.27

+7.2%

*percentages are increases/decreases for June 2014 versus June 2013

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STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia/Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and HotelNewsNow.com. For more information, please visit www.strglobal.com.



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