Created to demystify and re-imagine the spa experience, this new concept offers guests an intuitive experience that is luxurious yet purposeful with treatments and products designed to address four core benefit states: Calm, Indulge, Invigorate and Renew. The first Spa by JW will debut in September at the new JW Marriott Houston Downtown, followed by the JW Marriott Mumbai Sahar in December, with more than 20 Spa by JWs in the pipeline.
"Our guests are incredibly passionate about well-being but they don't always have the time to invest in cultivating it. They are looking for an experience that delivers true impact and results that are tailored to their state of mind," said Mitzi Gaskins, vice president and global brand manager for JW Marriott Hotels & Resorts. "Spa by JW offers an environment where you can chose exactly what you want, when you want, without any of the intimidation or hassle."
Entering through an open and inviting lounge space, guests can browse the retail area where products are thoughtfully presented for interactive use and feature both traditional and non-traditional spa products, from eye masks and meditation books (Calm) to artisanal chocolates and wine (Indulge). The lounge serves as a social space for guests to relax and enjoy regardless of whether they book a treatment.
Guests will be greeted at the Curator's Desk to explore all of the treatment options from full-service to express spa treatments. Developed in collaboration with JW Marriott brand partner and spa industry leader Aromatherapy Associates, all treatments are designed with the essential benefit states in mind:
- Calm – Allows guests to reset when out-of-sync, offering a moment of serenity and a chance to slow down time to restore balance. Sample services include a 15-minute tense shoulders massage or the full hour "Sleep Deeply" treatment.
- Indulge – Provides nourishment for the soul and a way for guests to pamper themselves through a range of therapeutic treatments that reward and rejuvenate. Sample services include an "Ultimate Aromatherapy" massage or the "Intense Nourishment" luxurious body treatment.
- Invigorate – Enlivens the body and clarifies the mind, wiping away the stresses of everyday life and replacing it with energy and vitality. Sample services include a "Jet Lag Cure" or "Energy Boost" express massage.
- Renew – Purifies the mind and body so guests feel more centered, re-focusing and instilling a sense of spiritual rebirth. Sample services include an "Intense Muscle Relief" or a "Detox & Revitalize" body treatment.
For those who find themselves with a little more time on their hands, a variety of treatment rooms accommodate longer, full-service spa services. Guests can book full-body treatments and scrubs, 60- or 90-minute massages, cleansing facials, nail services and more.
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