HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm is pleased to offer its client portfolio Dynamic Rate Marketing (DRM), a next-generation direct-response marketing category, enabling hotels to feature real-time availability and pricing in their marketing messages.
DRM allows real-time hotel inventory availability and pricing to be featured in various marketing initiatives such as meta search, banner advertising, retargeting, Google Adwords, and email marketing. As an industry thought-leader, HeBS Digital has outlined DRM’s industry-wide implications, best practices and case studies in its groundbreaking article “Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs.”
Dynamic Rate Marketing dramatically increases campaign effectiveness, boosts conversion rates, and increases direct online bookings. DRM offers a multitude of benefits for both the travel consumer and hotelier. By combining online advertising and marketing campaigns with real-time hotel inventory availability and pricing, hoteliers can satisfy travelers’ demands for instant and truthful hotel pricing information, as well as respond in real-time to changing market conditions and comp set behavior.
“We couldn’t be more excited to be on the forefront of this hotel digital marketing technology which allows hoteliers to better meet the needs of today’s hyper-connected traveler. Through HeBS Digital’s proprietary “DRMcloud” enabling technology, hotels, resorts, and casinos can now seamlessly integrate real time availability and pricing on the top travel ad networks that utilize in-market travel intent targeting and retargeting,” said Max Starkov, President & CEO of HeBS Digital. “The results so far have been outstanding, with clients enjoying returns as high as 25 to 1.”
Even with such complex technology behind it, Dynamic Rate Marketing is surprisingly cost-effective, quick, and easy for hoteliers to implement today. Visit the HeBS Digital website to learn more about Dynamic Rate Marketing and get started today.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (www.hebsdigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or firstname.lastname@example.org.
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