"The geography of Florida’s Panhandle region is" "loosely defined, and so is the makeup of its hospitality market. Certain Panhandle beaches are synonymous with Spring Break, and hotels, motels, and other lodging options have been dug into the coastal markets to serve these transient populations for years. What deserves attention, however, is the growing sophistication of the leisure traveler to the Panhandle, as well as the increased demand in the commercial and military/government segments. The region still presents opportunities for branded hotels, and particularly full-service properties, in select locations. The following article examines transforming economic and hotel demand drivers in the Florida Panhandle, as well as" "emerging trends in hotel performance."
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