Digital Travel Marketing

Vizergy® Digital Travel Marketing’s Entire Client Services Team is HSMAI Certified

HSMAI’s Certified Hospitality Digital Marketer (CHDM) Program Enhances Vizergy’s Expertise

Vizergy Vizergy, a leader in hotel Internet marketing, is the first company to have their entire client services team, which consists of 20 plus account managers and digital marketing strategists, certified by the Hospitality Sales and Marketing Association International (HSMAI).  The CHDM program, which was created in 2012, does exactly what the name says – it certifies hospitality industry professionals as expert digital marketers. 

Vizergy worked closely with HSMAI over the past year, ensuring each member of their team became certified.  The certifications, along with the required studying and testing, are another way to keep Vizergy’s staff at the forefront of the industry’s latest developments and strategies.  This translates to exceptional client service, efficient marketing efforts and impressive ROIs for Vizergy’s diverse portfolio of branded and independent properties and hotel management companies.

“Vizergy was one of the first digital marketing agencies to make a commitment to have its entire client facing team certified with our CHDM offering, and now, that commitment has come to fruition,” said Fran Brasseux, Executive Vice President of HSMAI.  “It’s nice to have a fellow industry leader like Vizergy, along with Best Western, Marriott and others, so enthusiastic about the program.  Since the program’s inception in 2012, we’ve helped spearhead a consistent sharing of digital marketing expertise industry wide, and we look forward to the future.” 

“Digital marketing is complex and constantly changing,” said Pam Rothenberg, Vizergy’s Director of Client Services. “HSMAI’s CHDM acts as a standard knowledge base, makes sense of the complexities and keeps up with the changing environment, providing hotel marketers with a comprehensive understanding of the nuances of our marketplace.  This initiative demonstrates that we are continuing down the path of providing our clients with savvy digital strategists equipped to achieve better returns.” 

About the CHDM program

The program is focused toward those who want to maximize online revenue through lead generation, customer engagement and loyalty, online brand awareness and product exposure, as well as those who desire to become more proficient in the myriad key digital areas as the importance of this field is rapidly growing in the hospitality industry.  The CHDM program is be broken down into three sections: Digital Marketing Impact; Strategy and Tactics; and Analytical, Productivity and Management Tools.  Topics covered include mobile marketing, Online Travel Agencies (OTAs), public relations, Search Engine Optimization (SEO), paid advertising, and social media, among others.  The program is designed for hospitality sales, marketing, and revenue management professionals who are interested in expanding their current roles; executives seeking to understand digital marketing; and, digital marketers looking to understand the hospitality industry. 

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth.  The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEETAdrian Awards, and Revenue Management Strategy Conference.  HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org/www.facebook.com/HSMAI,twitter.com/hsmai and www.youtube.com/user/HSMAI1.

About Vizergy®

Vizergy is an award-winning hotel Internet marketing company that empowers hoteliers to know more, do more and achieve more – with the ultimate goal of delivering maximum online revenue.  The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing.  Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics.  Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.

For more information on Vizergy and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email william.b@vizergy.com.  Connect with Vizergy on FacebookLinkedInTwitter and YouTube.



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