Market Report Sydney

Sydney Hotels Report Declining Results for July 2014

Sydney Hotel industry reports a 2.0 percent drop in occupancy to 81.5 percent for July 2014

STR Global STR Global’s preliminary July data indicate a mainly negative trend for Sydney. 

Based on daily data from July, Sydney reported:

  • an increase in supply (+0.8 percent) and a decline in demand (-1.2 percent);
  • a 2.0-percent decrease in occupancy to 81.5 percent;
  • a 5.4-percent decrease in average daily rate to AUD178.55; and
  • a 7.3-percent decline in revenue per available room to AUD145.55. 
“Sydney experienced the first decline in RevPAR since March 2013, as both occupancy and ADR decreased for the month”, said Elizabeth Winkle, managing director of STR Global. “ADR was the primary cause for the overall drop in hotel performance compared to June 2013, when the International Congress of Movement Disorder Society was held and produced strong rates for the market”. 

STR Global will release July 2014 results in two weeks. The August edition of the STR Global Hotel Market Forecast will be available by the end of this month.


About STR Global:

STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com. 



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