Choice Hotels International, Inc. (NYSE: CHH) today announced the selection of McCann Erickson in New York as its integrated agency of record and sister agency, MRM//McCann, to handle digital and customer relationship marketing responsibilities. The selection follows a competitive review and is effective immediately. Choice Hotels International, with 11 brands in the U.S., is one of the world's largest hotel companies.
"Today, we are building on our existing loyal customer base by aggressively expanding into the upscale segment, targeting millennials and business travelers, all while adding higher-end hotels and resorts, in premier destinations, to our portfolio. Accordingly, we were looking for a strategic and creative partner who can help us take the communications of our brands to the next level," said Robert McDowell, senior vice president, marketing and distribution of Choice Hotels. "McCann presented a strategic, creative vision and platform for telling the powerful Choice story."
Chris Macdonald, President of McCann New York, said, "Throughout this review, we encountered great people, experienced great chemistry, and dug into an incredibly exciting opportunity for Choice Hotels. We are thrilled to be chosen as their partners."
Media responsibilities were not part of the review and continue to be handled by Havas Media. Cohn & Wolfe remains Choice Hotels PR agency of record.
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