(External) Winners and losers in the online travel market
As e-commerce shoppers have become as comfortable booking travel online as they are buying a book on Amazon.com, the competition in the online travel market has become brisk indeed.
Although the sudden decline in travel after the terrorist acts of September 11th caused fiscal repercussions for travel companies long afterwards, the industry seems now to be looking at rosier days ahead.
An increase in corporate travel spending and the push toward better comparison shopping will most likely reward companies that can do both well online, analysts note, but this shift also will mean that sites that do not change their sales strategies might do well simply to book the next flight out of e-commerceville.
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