Hospitality Sales & Marketing Association International and its Washington, D.C., chapter will host a one-day educational seminar, Revenue Optimization Continuing Education & Training, or ROCET, for area hotel revenue managers Nov. 2 at the Cambria hotel & suites Washington, D.C. Convention Center.
ROCET will feature presentations by Bonnie Buckhiester, president and chief executive officer, Buckhiester Management Limited, and Kelly McGuire, executive director, Hospitality and Travel Global Practice, SAS Institute Inc. They will discuss forecast accuracy, pricing in a social world, best practices for transcending traditional boundaries in the revenue management role and successful leadership.
“This fast-paced, one-day program was designed to deliver tactical, strategic and leadership insights for hotel revenue managers,” said Fran Brasseux, HSMAI executive vice president. “ROCET also will feature industry experts and thought leaders, who will discuss the economic trends that will impact hotel performance locally and beyond over the next 18 months.”
ROCET begins at 10 a.m. and continues until 4 p.m. A reception follows from 4 to 5 p.m. Registration is $345 for HSMAI members and $445 for nonmembers. The nonmember rate includes one year of HSMAI membership. Click here for more information and to register for the event. The hotel address is 899 O St. NW, Washington.
About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.
About HSMAI’s Washington DC Chapter
HSMAI’s Washington DC Chapter is an affiliate of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 7,000 members worldwide, with 40 chapters in the Americas Region. HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs including HSMAI's MEET, Adrian Awards and Revenue Optimization Conference. Click here to join HSMAI. For more information, go to www.hsmaidc.org.
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