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Jones
Lang LaSalle Hotels
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Hotel Industry 9-11 Predictions: Who Was On, Who Was Off…
It has been nearly one year since
the September 11, 2001 terrorist attacks on New York City and
Washington, D.C. Following the tragedy, the country began to regroup and
formulate predictions on the overall economic and various industry
sector performances in the year that would follow. In a report to
be released later this month, Jones Lang LaSalle Hotels examines which
post September 11 predictions came to fruition and which did not and, in
doing do, discusses the status and outlook of the economy, hotel sector
and capital markets.
POST 9/11 PREDICTIONS – TRUE OR FALSE
Will it be a “U” or “V” shaped
economic recovery? Will operating performance ever again reach the lofty
heights of 2000? Following the terrorist attacks, economists and
industry pundits throughout the world put forth their best predictions
as to what the economy (and the hotel markets) would be like come
September 11, 2002. Following are some of the more popular theories
contrasted against what has actually happened.
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POST SEPTEMBER 11
PREDICTION |
OUTCOME |
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Following the September 11 attacks we will experience
a strong, sharp “V” shape economic recovery by mid-2002 rather than
a “U’ shaped recovery (weak 2002 and recovery in 2003). |
FALSE:
While Q1 2002 alluded to a “V” shaped recovery, the
remainder of 2002 to-date has been marked by corporate accounting
scandals and stock market volatility. In addition, the decline in
GDP was revealed to have commenced earlier than originally
forecast. As a result, GDP growth of 2.3% for full-year 2002 is
expected, followed by 3.1% increase in 2003. Therefore, the reality
is more likely a cross-between a “U” and “W” shaped recovery. |
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POST SEPTEMBER 11
PREDICTION |
OUTCOME |
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The hotels sector is in a much stronger position to
absorb the downturn than during the last recession. |
TRUE:
At the operating performance level, hotel
profitability has been protected to a large extent by solid reserves
and a continual improvement in operating ratios. On the capital
markets level, there has not been the number of “fire sales”
experienced during the last recession. Conservative lending, low
interest rates and a more educated investment market have meant the
mortgage default rate has remained at an
historically low rate (according to the American Council of Life
Insurers). |
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Markets and segments most at risk:
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Large U.S. cities with high proportion of long
haul and business travelers.
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Long-haul fly-over locations.
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Airport hotels. |
TRUE:
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Large U.S. cities with high proportion of long
haul and business travelers – these segments have not recovered at
the same pace as domestic leisure demand and therefore hotels in
these cities have continued to compete more aggressively on rate to
secure business. The result is continued deep erosion of
RevPAR, with cities such as San
Francisco, Boston, New York and Chicago recording falls between 10
to 27 percent in RevPAR during
ytd July 2002.
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Long-haul fly-over locations – during the last
quarter of 2001, Honolulu registered a 24 percent decline in
RevPAR, a reflection of its exposure to
the international market. This decline has softened to a decline of
13 percent during ytd July 2002, making
it the fifth worst performer of the U.S. top 25 markets. The
Caribbean experienced a fall of 18.8% over the last four months of
2001. However, winter increases in tourist arrivals were reported
for all the major destinations in the region.
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Airport hotels - statistics prove that this
segment has continued to be the poorest performer, with
RevPAR falling by 20 percent in the last
four months of 2001. YTD July 2002 results, while improved, still
remain 10 percent below 2001 levels. |
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POST SEPTEMBER 11
PREDICTION |
OUTCOME |
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Markets and segments most at risk:
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Convention cities.
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New York and Washington D.C. |
TRUE:
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Convention cities – the immediate fallout on
convention demand was significant during the latter part of 2002.
The effect is still washing through the market, with convention and
meetings, while not cancelled, are notably smaller in attendances.
Cities that have particularly felt this impact include Chicago, Los
Angeles and New York, all experiencing RevPAR
declines in excess of 10 percent during ytd
July 2002.
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New York and Washington D.C. – definitely hit
hardest, recording record drops in RevPAR
of between 27 and 37 percent during the last half of 2001.
Performance still remains negative although the depth of the decline
has been consistently improving. |
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Hotel sectors to experience the least negative
impact:
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Drive-to hotel locations.
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Hotels located on feeder roads.
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Domestic leisure destination, due to fear of
overseas travel and lack of exposure to inbound tourism. |
TRUE:
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Drive-to hotel locations – regional hotel
markets have fared better in the 12 months since 9/11. For example,
Houston and Norfolk-Virginia Beach posted
RevPAR gains in 2001, with Norfolk building on this gain by
increasing RevPAR by 12.4% in
ytd July 2002. Philadelphia was the
only other market (in the US 25 largest) to post a
RevPAR gain during
ytd July 2002.
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Hotels located on feeder roads – the Highway
hotel segment reported the softest decline in 2001 and
ytd July 2002
RevPAR of 2.3% and 3.2%, respectively.
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Domestic leisure destination – have indeed
fared better than those cities exposed to international visitors and
corporate demand, which both experienced sharper declines and are
taking longer to recover. |
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POST SEPTEMBER 11
PREDICTION |
OUTCOME |
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Hotel sectors to experience the least negative
impact:
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Hotels proximate to technology, communication
suppliers and defense. |
FALSE:
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Hotels proximate to communication suppliers and
defense – there is little evidence to suggest markets catering to
this demand (such as Washington DC, San Diego, Austin, Seattle and
Boston) have enjoyed a market premium, although Washington DC has
posted respectable performance in comparison to the top 25 US
markets. San Francisco, the biggest city catering to the technology
market, was never predicted to be sheltered from continuing
declines. |
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Suburban locations will gain from the potential
longer-term shift in corporate offices to those suburb locations in
close proximity to major central business districts. |
FALSE:
The flight to suburbs has not occurred, but rather
city centers remain popular. In a recent survey of commercial real
estate occupiers by Jones Lang LaSalle, the majority of respondents
(54%) reported no changes in plans regarding their dispersal of
operations by geography or property type, nor did they expect to
consolidate locations, reduce locations within
CBDs, high rises or trophy locations, or expand operations in
suburban locations. |
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The gap between bid and ask price in hotel
transactions will narrow as owners realize that 2000 was a “bubble”
and hotel values have since fallen. |
TRUE:
Following a dearth of activity in the six months
following September 2001, buyers and sellers finally came together,
with transaction volume spiking at just under $1 billion. This
represents a 243 percent increase over Q1-02 levels, although
remains 23 percent below the corresponding quarter in 2001.
Further evidence that investors are being more
realistic about asset values is the easing of cap rate expectations
over the last six months, as confirmed by the July 2002 Jones Lang
LaSalle Hotels’ Hotel
Investor Sentiment Survey. This survey also indicates
bullish investment intent, with over one-third of investors
indicating they wish to buy hotels. As we progress into 2003,
investors will become more confident in underwriting the U.S. hotel
sector and, given the existing pent-up demand, this will help create
an environment ripe for transactions. |
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POST SEPTEMBER 11
PREDICTION |
OUTCOME |
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Insurance premiums will escalate and render the debt
markets more difficult to navigate. |
TRUE:
Insurance costs have definitely escalated, with
increases from 58 to 280 percent cited in Senate hearings during
February 2002. The ability to secure terrorism insurance to
a certain extent still remains a key hurdle. According to a survey
by the Mortgage Bankers Association of America, the lack of
terrorism insurance has directly affected more than $8 billion in
commercial property deals in the first half of 2002. However, in
the hotel sector it appears that the issue of terrorism insurance
has not stalled/cancelled any specific deal. For those properties
managed by a major flag, the hotel is often eligible to be covered
by the management company’s blanket insurance policy. For
individually managed/owned hotels, securing terrorism insurance has
been more problematical and costly. |
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The debt markets are unlikely to shutdown lending to
real estate, although capital flows will reduce. |
TRUE:
Lending underwent a temporary freeze post 9/11, when
the market adopted a wait and see approach. What followed was a
flurry of loan restructuring, in an attempt to adjust to the altered
operating ratios and take advantage of the 40-year low in interest
rates. Hotel debt markets have remained open however are
characterized by higher pricing (225-300 bps over LIBOR) and lower
loan-to-value ratios (55-65 percent). While lenders remain
conservative there is in fact a surplus of debt capital available
given the comparatively limited number of deals in the market.
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Jones Lang LaSalle Hotels, the world’s leading hotel
investment services group, provides clients with value-added investment
opportunities and advice. In 2001, its success story includes the sale
of 7,972 hotel rooms to the value of US$1.3 billion in 39 cities and
advisory expertise on 100,550 rooms to the value of US$26.3 billion
across 255 cities. Jones Lang LaSalle Hotels’ services include
transactions, mergers and acquisitions, financial advice and capital
raising, valuation and appraisal, asset management, strategic planning,
operator assessment and selection and industry research. Jones Lang
LaSalle (NYSE: JLL) is the world’s leading real estate services and
investment management firm, operating across more than 100 key markets
on five continents.
www.joneslanglasallehotels.com

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