TravelCLICK Issues Third Quarter eMonitor; Electronic Bookings
for Worldwide Hotel Industry Show Improvement
CHICAGO Nov. 7, 2002 TravelCLICK's eMonitor results for
the third quarter of 2002 show that for the first time in over a year,
worldwide hotel room nights and revenue booked electronically through the
Global Distribution Systems (GDSs) increased versus the same period last
year.
The number of room nights booked electronically was up 3.3% from the
third quarter of 2001. Revenue was up 1%, as average rate declined by
2.2%. A key factor in driving this year-over-year increase was the results
of last year's third quarter, which were affected by reduced booking
activity for the 19 days following September 11, 2001.
Electronic room nights year-to-date through the third quarter are down
by 3.6% from the same time period last year, while ADR is down 5.4%. This
fueled a 9% decline in electronic revenue compared to the same period in
2001. Average length of stay for the 2002 year-to-date period was 2.13
nights, down nominally from last year's 2.14 nights.
eMonitor results are compiled from TravelCLICK's comprehensive
database, which is the exclusive source of hotel industry electronic
distribution data from the Amadeus, Galileo, Sabre, and Worldspan GDSs.
TravelCLICK's data also includes consumer online hotel bookings made
through GDS powered Internet travel sites.
Travel Agent Component
Travel agent bookings remained the dominant source of hotel
e-business, representing 94% of total GDS room nights. The travel agent
component of GDS increased at a 3.3% rate in room nights, but declined
2.2% in ADR versus the third quarter of 2001. On a year-to-date basis,
travel agent room nights were off 4.0% from 2001, and average rate was
also down 5.3%
Internet Component
Internet (consumer online) room nights, excluding bookings from
auction sites, displayed growth of 2.1% above the third quarter of 2001.
However, average rate was down for GDS powered Internet bookings by 3.7%
compared to the third quarter of last year. The ADR of Internet bookings
through the GDSs was $91.39, which was 22% lower than the ADR for travel
agent bookings.
While the Internet component displayed a 3% growth in room nights over
the first nine months of the year, average rate was down by 6.9%, which
led to a 4% decline in revenue year-over-year.
Third Quarter, 2002
Room Nights % Growth ADR % Growth
Total GDS Hotel e-Commerce 25,230,436 3.3% $115.15 -2.2%
Travel Agent Component 23,799,975 3.3% $116.58 -2.2%
Consumer Internet Component 1,430,461 2.1% $91.39 -3.7%
2002 Year-to-Date
Room Nights % Growth ADR % Growth
Total GDS Hotel e-Commerce 74,747,198 -3.6% $116.52 -5.4%
Travel Agent Component 70,704,279 -4.0% $118.02 -5.3%
Consumer Internet Component 4,042,919 2.8% $90.27 -6.9%
"For the first time, GDS room nights booked by travel
agents increased at a higher rate than GDS powered Internet bookings," said
Bruce W. Mainzer, senior vice president of marketing for TravelCLICK. "These
trends demonstrate that travel agents remain a strong source of hotel
distribution. Third quarter results also indicate that the majority of the
growth of Internet distribution is now taking place on non-GDS powered Web
sites; either brand/chain Web sites, or net rate Web sites like Expedia and
hotels.com."
Performance by Market Segment
Results for the third quarter by industry market segment are shown
below. All segments except Economy posted an increase in room nights over
the third quarter of 2001. The Economy category was the only segment to show
an increase in average rate. Because of strong room night growth, the Luxury
segment was the only category that posted an increase on a revenue basis,
with revenues up 11% from the third quarter of last year.
Third Quarter 2002
Market Segment Room Nights % Growth ADR % Growth
Luxury 571,080 12.9% $275.05 -2.1%
Upscale 8,758,086 3.6% $137.00 -4.9%
Mid-scale 9,094,320 1.2% $94.14 -1.4%
Economy 1,953,261 -6.3% $60.92 1.8%
Top Destination Markets
The top five worldwide destination markets for total GDS room nights
during the third quarter were:
Market Room Nights % Growth ADR % Growth
New York 1,185,143 1.3% $181.24 -5.4%
Los Angeles 919,623 0.6% $120.18 -2.4%
SF/San Jose/Oak 907,325 -0.9% $140.31 -10.7%
Wash., D.C./Baltimore 836,916 0.4% $132.59 0.3%
Chicago 795,017 0.1% $123.26 -7.9%
To receive a free listing of second quarter results by
top 50 cities worldwide in electronic bookings, please e-mail
emonitor@travelclick.net.
About TravelCLICK
TravelCLICK (www.travelclick.net)
is the leading provider of solutions that help hotels and other travel
industry suppliers improve revenue from electronic distribution channels.
TravelCLICK's exclusive electronic marketing networks allow hotels and other
travel related suppliers to target promotional messages to specific travel
agents, consumers, and group meeting planners when they are booking travel.
The company's competitive benchmarking reports provide hotels with price and
booking performance information unavailable through any other source.
Established in 1996 and headquartered in the Chicago area, TravelCLICK
operates in more than 140 countries around the world. The company has over
6,000 clients, including national and international companies such as Accor,
Air France, Avis, Best Western International, British Airways, Choice
Hotels, Fairmont Hotels & Resorts, Four Seasons Hotels & Resorts, Grupo
Posadas, Hilton Hotels Corporation, Hyatt Hotels & Resorts, Kempinski Hotels
& Resorts, Leading Hotels of the World, Loews Hotels, Lufthansa, Marriott
International, The Peninsula Group, Radisson, The Ritz-Carlton Hotel
Company, SAS, The Savoy Group, Shangri-La Hotels, Sol Melia, Starwood Hotels
& Resorts, Thistle Hotels, USAirways, Virgin Atlantic and Wyndham Hotels &
Resorts.
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