In year-over-year measurements, the industry's occupancy fell 7.2 percent to 51.8 percent, ADR dropped 7.2 percent to US$98.99, and RevPAR decreased 13.8 percent to finish at US$51.28.
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The U.S. hotel industry posted declines in all three key performance measurements during the week of 25-31 October 2009, according to data from STR.
In year-over-year measurements, the industry's occupancy fell 7.2 percent to end the week at 51.8 percent. Average daily rate dropped 7.2 percent to finish the week at US$98.99. Revenue per available room for the week decreased 13.8 percent to finish at US$51.28.
Among the Top 25 Markets, Anaheim-Santa Ana, California, experienced the largest occupancy increase, up 9.1 percent to 65.5 percent. Four other markets reported occupancy increases of more than 5 percent: Oahu Island, Hawaii (+8.7 percent to 75.0 percent); Boston, Massachusetts (+7.2 percent to 71.4 percent); Denver, Colorado (+6.2 percent to 58.0 percent); and New York, New York (+5.4 percent to 85.1 percent). Houston, Texas, posted the largest occupancy decrease, falling 29.8 percent to 56.9 percent.
New Orleans, Louisiana, reported the largest ADR increase, up 5.3 percent to US$129.03, followed by San Diego, California, with a 3.5-percent increase to US$141.12. Four markets experienced ADR decreases of more than 15 percent: New York (-17.2 percent to US$265.59); Phoenix, Arizona (-16.7 percent to US$102.52); Miami-Hialeah, Florida (-15.4 percent to US$125.57); and Chicago, Illinois (-15.3 percent to US$122.03).
New Orleans led the RevPAR increases, up 5.0 percent to US$86.15, followed by San Diego (+4.7 percent to US$89.41), Boston (+4.6 percent to US$111.80), and Oahu Island (+4.5 percent to US$114.94). Houston experienced the largest RevPAR decrease, falling 39.2 percent to US$53.24. Three other markets posted RevPAR decreases of more than 25 percent: Chicago (-26.0 percent to US$70.31); Miami-Hialeah (-25.8 percent to US$75.99); and Nashville, Tennessee (-25.7 percent to US$47.70).
About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.
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