Andersen

05/16/2001
Rooms
yield growth continues despite adverse trading conditions
Andersen,
the global professional services firm and leading provider of hotel
performance data outside North America, today announced first quarter
trading
performance for the European hotel industry.
The performance of the European hotel industry continued to improve during
the
first quarter of 2001 with many markets reporting positive rooms yield
growth.
Across the whole of Europe rooms yield grew 6.1 percent to reach ?70.
Growth
was fuelled by a 4.7 percent improvement in average room rates combined
with a
1.3 percent increase in occupancy.
The impact of the foot-and-mouth crisis in the UK, which started in
February,
does not appear to have significantly impacted the performance of hotels
in our
survey during the first quarter of 2001. There was a marginal fall
in UK market
occupancy in March, but this was offset by a greater advance in room
rates,
resulting in an increase of 3.7 percent in rooms yield for the month when
measured in sterling. Results for the first quarter of 2001 show
that increases
in both occupancy and average room rate across the UK have pushed rooms
yield up
by 6.4 percent over the first quarter of 2000. The impact of the
foot-and-mouth
crisis in the UK and the Netherlands may not be fully reflected in overall
market performance until April and May. There appears to be no doubt
however,
that for smaller, rural establishments, which are highly dependent on
tourism, a
decline in performance has already occurred.
Across Europe it is noticeable that many cities experienced a decline in
occupancy in March, the first sign perhaps of the impact of the US
slowdown on
visitation to Europe, and exacerbated by the apparent misunderstanding of
the
implications of foot-and-mouth. This assumption is supported by the
latest BAA
numbers for April, which reveal a 3.6 percent fall in arrivals at Heathrow
airport to 5.2 million, and a fall in US passengers of 7.4 percent.
Despite the
occupancy decline, average rates have held up across Europe, with the
overall
average rate at ?116, up 4.8 percent. As a consequence, many markets
have
continued to witness double-digit rooms yield growth in both March and for
the
year-to-date.
Commenting on the findings, Julia Felton, who heads Hospitality Knowledge
Services at Andersen and is based in London, said: ?Despite
the adverse
trading conditions during the first quarter of the year, the European
hotel
industry has continued to experience rooms yield growth ahead of
inflation. The
next few months will be crucial, as early indications are that the
industry may
have been harder hit in April due to the effects of foot-and-mouth
curtailing
some of the typical Easter demand, particularly in the UK. May will
also be a
key indicator for hoteliers as to what the year ahead holds.?
Whether US tourists continue to stay away from Europe will depend as much
on the
overall state of the US economy as to effective publicity that there are
no
health and safety issues following the foot-and-mouth outbreak. With
the US
dollar strong relative to both sterling and the euro, and transatlantic
airfares
some of the cheapest in years, Europe continues to be a very attractive
destination.
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About Arthur Andersen
Andersen
is a global leader in professional services. It provides integrated
solutions that draw on diverse and deep competencies in consulting,
assurance,
tax, corporate finance, and in some countries, legal services. Andersen
employs
85,000 people in 84 countries. Andersen is frequently rated among the best
places to work by leading publications around the world. It is also
consistently
ranked first in client satisfaction in independent surveys. Andersen has
enjoyed
uninterrupted growth since its founding in 1913. Its 2000 revenues
totalled
US$8.4 billion. Learn more at www.andersen.com
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About The Hotel Industry
Benchmark Survey
Launched
in 1996 as the definitive source of hotel performance data outside North
America, the Arthur Andersen Hotel Industry Benchmark Survey comprises
information gathered from more than 4,000 hotels in 200 markets across
140 countries. The survey
currently tracks hotel performance everywhere outside North America.
Regional surveys are produced for Asia Pacific, Europe
and the Middle East & North Africa.
These are supported by in-depth country/city reports for
Australia, Germany, South Africa, the UK and London. New regions under development include Latin America,
Caribbean and Scandinavia. For
more information, or to join the survey, contact Lone Alletorp, London
at 44 20 7546 9409, e-mail us at hotelbenchmark@uk.arthurandersen.com
or visit our web site at www.hotelbenchmark.com.
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2000
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