
Hospitality
Innsights / R. A. Rauch & Associates, Inc.
07/25/2001
Update: the
Wonders of Wireless, Where is it?
By: Joseph
Esplago
In the age of computers,
wireless communications is a major commodity for the hospitality industry.
Whether for business or for leisure, travelers need to access the
internet. Providing the fastest and easiest connections will mean an edge
on competition and easily draw in a large customer base. And with
internet-ready cell phones and browser-enabled hand-held devices being
developed, there will be a huge increase in demand to stay on top of the
technology game.
Companies like Bluetooth
are developing technology that will allow communications between different
wireless technologies and communication from a broader range. Imagine
being able to make hotel arrangements as you step onto the premises of a
hotel. The dream of being able to upload files from your laptop to your
cell-phone is flying around the internet. But before you start ripping out
ethernet ports to make way for new wireless wonders, consider the current
state of wireless technology.
The buzzword for wireless
inter-device communications is “Bluetooth”. Bluetooth
is an Ericsson development group specializing in this field of
telecommunications. They have already developed a few devices with chips
that can interact with select Bluetooth systems. But due to disheartening
failures at demo shows, Bluetooth has been unable to show its reliability
to the world. Another problem that Bluetooth faces is 802.11.
802.11, named after the
engineering frequency standard for wireless transfers, has been the leader
of wireless communications in the United States. Several companies have
started incorporating 802.11 in its systems. But 802.11 seems to lack the
unified incorporation of wireless devices that Bluetooth has.
Unfortunately, the 802.11 and Bluetooth systems are incompatible with each
other. And until one side begins to show more promise or a hybrid system
is developed, many in the hospitality industry probably will not invest in
these new systems.
Another major
consideration is the development of 3G phones. “Third-generation”,
cell phones with internet capacity, have also experienced setbacks in
their progress. 3G phones are the potential backbone to the new Bluetooth
and 802.11 systems because of their increased capacities over existing
cell phones. Recently, NTT
Mobile Communications (NTT DoCoMo), one of the leaders in 3G
development, recalled several new 3G handsets. Several problems including
short battery-life, overheating, software problems, failure to receive
Java applets, and general transfer failures manifested in the prototype
units. With NTT DoCoMo’s first attempt showing unsatisfactory marks, it
appears that people will have to wait for 3G a little while longer.
Recent news shows that
several problems haunt the development of free-flowing wireless
communications. Until these gremlins are dealt with or a new option brings
integrated communications closer to consumer reality, there is not a
necessity for hoteliers to change from high-speed communications and
existing internet conventions.
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Company Information
Hospitality Innsights is
a bi-weekly newsletter which provides updated and relevant information
to hospitality professionals. The topics include U.S. Lodging Industry
Forecast, Technology & Hospitality, Hotel Management & Strategic
Planning, Hotel Acquisitions & Development, Hotel Finance, Hotel
Marketing & Sales, Hotel Purchasing & Human Resources and Hotel
Stock Analysis. Hospitality Innsights is published by R.A. Rauch &
Associates, Inc. for Hotelguru.com.
Hotelguru provides expert solutions for all facets of the hospitality
industry.
Visit the Hotelguru Website at:
http://www.hotelguru.com
Contact:
Robert Rauch, CHA
12526 High Bluff Drive, Suite 300
San Diego, CA 92130
Tel: 858.792.3530
Fax: 858.793.9232
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