The CHR has also posted a new spreadsheet-based tool called the 'Hotel Competitor Analysis Tool (H-CAT),' which was developed by Cathy A. Enz and Gary M. Thompson.
This tool helps hotel managers make strategic comparisons among competitor hotels on critical success factors. It is also free for use at http://www.hotelschool.cornell.edu/research/chr/pubs/tools/tooldetails-15799.html. Enz is a professor of strategy and the Louis G. Schaeneman, Jr. Professor of Innovation and Dynamic Management at the School of Hotel Administration, where Thompson is a professor of operations management.
Enz and Thompson developed the H-CAT to allow hotel executive teams (and managers at other levels) to determine where a particular hotel stands against its direct competitors. “This analysis allows managers to identify each hotel’s success factors and then rate the hotel against its competitors,” Enz said. “We formatted the worksheets both to make summaries of a hotel’s strategic position against its competitors, and also to compare specific aspects of the hotel, such as rooms inventory, F&B outlets, and any other revenue center, including a spa. Once managers have this information they can set their strategic plans accordingly.”
About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.
