Wyndham Rewards
Decameron All Inclusive Hotels & Resorts Join Wyndham Rewards Program
Deal brings over 2,600 rooms into Wyndham's all-inclusive portfolio
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Hotel Marketing News
Hotel Sales Strategy
What It Really Takes To Book More Groups, Meetings, and Events These Days - By Doug Kennedy
Today's hotel and event salespeople work in completely different environments than most of their leaders experienced. Meeting and event booking sites have created a flood of leads, which can be overwhelming for those working in a sales role equipped and staffed for the era when leads came in by phone or website inquiry forms.
Instagram Marketing
5 Practical Ways to Create Instagrammable Spaces in Your Hotel - By Debbie Miller
In the age of social media dominance, providing an experience that’s not only memorable but also shareable is crucial for attracting and retaining guests. You may have a highly engaged online audience along with numerous loyal in-person hotel patrons. But is that audience one-in-the same?
Hotel Sales Training
Reservations Sales Agents: It Is NOT Our Job To Tell Them What's Available; It IS Our Job To Help Them Decide! Complimentary Registration Now Open For Doug Kennedy's Next Webcast!
Register your team and participate live, or view the recording, of Doug Kennedy’s next 40-minute training webcast scheduled for Friday, May 17, from Noon - 12:45pm EST.
Ancillary Revenues
Hilton and ResortPass Partner for Day Access To Hotel and Resort Pools, Cabanas and Spas
Today, Hilton (NYSE: HLT) announced a partnership with ResortPass, for booking day access to Hilton's resort and hotel amenities, bringing curated day pass packages to participating Hilton properties across the Americas.
Hotel Revenue Management
Revenue Managers: It's Still a Seller's Market, But Don't Get Greedy - By Lynn Zwibak
Sources predict that hotels' pricing power will remain strong. However, we don't need a pandemic recovery to fall into the trap of overpricing. Why do we do this?
LinkedIn Marketing
7 Tips to Demonstrate Your Thought Leadership on LinkedIn - By Mercedes Blanco
LinkedIn is more than just a platform for networking - it is a critical tool for career advancement and professional visibility. Leveraging insights from the recent meeting of the HSMAI Sales Advisory Board members, here are seven tips you can use to become a LinkedIn thought leader.
HSMAI Local Chapters
HSMAI Strategic Initiatives to Enhance Local Market Engagement and Value - By Robert A. Gilbert
Here at HSMAI we are ramping up efforts to invigorate our member base and foster robust market-specific growth. As we move into 2024, our strategic priority to 'broaden our reach' takes center stage, focusing on developing new markets and enhancing the member value proposition through localized engagement.
Hotel Loyalty Programs
Hyatt Adds More Than 700 Boutique and Luxury Hotels and Villas from Mr & Mrs Smith to Loyalty Program
Hyatt Hotels Corporation (NYSE: H) announced that World of Hyatt is offering members new access to earn and redeem at a collection of more than 700 boutique and luxury hotels and villas around the globe with Mr & Mrs Smith, the luxury travel platform Hyatt acquired in 2023, now available for booking today.
Hotel Loyalty Programs
Asia Pacific Gen-Zs and Millenials Seek to Unlock Value and Maximize Travel Experience With One Loyalty Program
Regional survey by Marriott Bonvoy uncovers key traits of travel-oriented, value-driven Gen-Zs and Millennials
HSMAI Commercial Strategy
HSMAI Takes Commercial Strategy to the Next Level with Commercial Effectiveness Organizational Assessment Tool
The Hospitality Sales and Marketing Association International (HSMAI) has announced the launch of the Commercial Effectiveness Organizational Assessment, a tool providing a structured framework for assessing where a hotel organization's commercial structure is strong and where improvements are needed.
HSMAI Commercial Strategy Conference
Mastering the Art of Communication: Transformative Strategies for Hotel Leaders
HSMAI staff recently sat down with Denise Thomas, the President of The Effective Communication Coach, who will be a keynote speaker at the HSMAI Commercial Strategy Conference (CSC), June 25-26, in Charlotte, NC. Denise takes a personalized approach, empowering individuals to 'lead from where they are' in order to foster substantial, positive changes within their organizations.
Metasearch Marketing
How Metasearch Marketing Can Help Your Hotel - By Pete Dimaio
While paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel's rates into the travelers’ decision-making process. This is where hotel metasearch becomes so important, particularly for independent hoteliers.
Hotel Marketing Strategies
Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith
Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.
Frequent Flyer Program
Choice Hotels Unveils a Global Collaboration with Turkish Airlines Frequent Flyer Program
Choice Privileges members can now convert their points into Miles&Smiles Miles, starting at a minimum of 5,000 points to 1,000 Miles.
Hotel Sales Training
Successfully Fielding Legitimate Guest Complaints AND How To Stop The 'Full Refund Scammers'
Doug Kennedy’s Next Training Webcast - Complimentary Registration Now Open; Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software
Innovative Marketing
Marketing Innovation: McDonald's Netherlands Uses Scent Billboards for Their Latest Campaign
In everyday settings like elevators, subways, or conference rooms, one often encounters a familiar scent: McDonald's. Though unseen, its presence is unmistakable, akin to the brand's iconic logo or jingle. That is why McDonald's Netherlands leveraged their iconic smell in their latest campaign.
TikTok Marketing
TikTok for Hotels: 9 Best Practices & Examples to Get You Started
Challenges, trends, duets, hashtags - TikTok is taking over the social media landscape. Read on to learn more about the growing importance of TikTok marketing for hotels, how to get started on TikTok, what types of content to post, and 9 best practices.
Customer Experience
Customer Experience in the Age of AI
HSMAI Staff recently had the opportunity to chat with David C. Edelman, a speaker at the HSMAI Commercial Strategy Conference, June 25-26 in Charlotte. David is author of the upcoming book, Personalized: Customer Strategy in the Age of AI, and is a sought-after advisor on digital transformation and marketing.
State Of Talent Report
Leadership Defines Culture and Organizational Purpose
Throughout numerous HSMAI meetings, including board meetings, commercial week, and leadership conferences, a consistent and powerful theme has emerged regarding the role of leadership in the post-pandemic era. It has become evident that effective leadership is paramount in defining an organization's culture, fostering a sense of community, and serving as a shining example of collaborative teamwork. The insights presented in this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024 are attributed to HSMAI board members and leaders from these meetings.
Hotel Marketing Advice
Rising Sales Leaders Discuss Mastering Efficiency: Optimizing Calendars and Emails for Productivity - By Jake Moreland
Many of us grapple with the constant influx of emails and the pressure to stay organized and responsive, which can lead to the overwhelming feeling of email anxiety or stress. In our fast-paced industry and constant connectivity, managing email and calendar schedules effectively has become a crucial aspect of maintaining productivity and well-being.
Manchester United
Malaysia Airlines Named Official Commercial Airline of Manchester United
Manchester United and Malaysia Airlines have announced a multi-year partnership which will see the airline become the club's official commercial airline.
Experiential Marketing
Experiential Marketing Trends for Hotels
Connecting with potential guests using immersive, experiential advertising can build a hotel's brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences. If you haven't considered fine-tuning your marketing tactics to include interactive, inventive campaigns and experience-based branding, you could be missing out on worthwhile leads.
Ecommerce Technology
Downloadable Guide - Ecommerce Trends Shaping Today's Guest Expectations
Today’s guest is a sophisticated consumer who has experienced the full spectrum of brand interactions online. To meet, or exceed guest expectations, hotels must deliver a personalized approach on par with the best eCommerce brands to stand out from the crowd. In this guide, we've consolidated the top eCommerce trends your hotel can take advantage of that will not only impress, but drive more demand.
Social Media Marketing
What a U.S. TikTok Ban Could Mean for Travel Industry?
The prospect of TikTok's 170 million users in the United States being barred from the site could have far-reaching ramifications for travel companies that seek to build brand recognition among travelers through the site's wildly popular short videos.