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Hotel Marketing News








LinkedIn Marketing

7 Tips to Demonstrate Your Thought Leadership on LinkedIn - By Mercedes Blanco

LinkedIn is more than just a platform for networking - it is a critical tool for career advancement and professional visibility. Leveraging insights from the recent meeting of the HSMAI Sales Advisory Board members, here are seven tips you can use to become a LinkedIn thought leader.






HSMAI Commercial Strategy Conference

Mastering the Art of Communication: Transformative Strategies for Hotel Leaders

HSMAI staff recently sat down with Denise Thomas, the President of The Effective Communication Coach, who will be a keynote speaker at the HSMAI Commercial Strategy Conference (CSC), June 25-26, in Charlotte, NC. Denise takes a personalized approach, empowering individuals to 'lead from where they are' in order to foster substantial, positive changes within their organizations.



Metasearch Marketing

How Metasearch Marketing Can Help Your Hotel - By Pete Dimaio

While paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel's rates into the travelers’ decision-making process. This is where hotel metasearch becomes so important, particularly for independent hoteliers.


Hotel Marketing Strategies

Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.





TikTok Marketing

TikTok for Hotels: 9 Best Practices & Examples to Get You Started

Challenges, trends, duets, hashtags - TikTok is taking over the social media landscape. Read on to learn more about the growing importance of TikTok marketing for hotels, how to get started on TikTok, what types of content to post, and 9 best practices.



Customer Experience

Customer Experience in the Age of AI

HSMAI Staff recently had the opportunity to chat with David C. Edelman, a speaker at the HSMAI Commercial Strategy Conference, June 25-26 in Charlotte. David is author of the upcoming book, Personalized: Customer Strategy in the Age of AI, and is a sought-after advisor on digital transformation and marketing.


State Of Talent Report

Leadership Defines Culture and Organizational Purpose

Throughout numerous HSMAI meetings, including board meetings, commercial week, and leadership conferences, a consistent and powerful theme has emerged regarding the role of leadership in the post-pandemic era. It has become evident that effective leadership is paramount in defining an organization's culture, fostering a sense of community, and serving as a shining example of collaborative teamwork. The insights presented in this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024 are attributed to HSMAI board members and leaders from these meetings.


Hotel Marketing Advice

Rising Sales Leaders Discuss Mastering Efficiency: Optimizing Calendars and Emails for Productivity - By Jake Moreland

Many of us grapple with the constant influx of emails and the pressure to stay organized and responsive, which can lead to the overwhelming feeling of email anxiety or stress. In our fast-paced industry and constant connectivity, managing email and calendar schedules effectively has become a crucial aspect of maintaining productivity and well-being.



Experiential Marketing

Experiential Marketing Trends for Hotels

Connecting with potential guests using immersive, experiential advertising can build a hotel's brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences. If you haven't considered fine-tuning your marketing tactics to include interactive, inventive campaigns and experience-based branding, you could be missing out on worthwhile leads.


Ecommerce Technology

Downloadable Guide - Ecommerce Trends Shaping Today's Guest Expectations

Today’s guest is a sophisticated consumer who has experienced the full spectrum of brand interactions online. To meet, or exceed guest expectations, hotels must deliver a personalized approach on par with the best eCommerce brands to stand out from the crowd. In this guide, we've consolidated the top eCommerce trends your hotel can take advantage of that will not only impress, but drive more demand.


Social Media Marketing

What a U.S. TikTok Ban Could Mean for Travel Industry?

The prospect of TikTok's 170 million users in the United States being barred from the site could have far-reaching ramifications for travel companies that seek to build brand recognition among travelers through the site's wildly popular short videos.