Digital Marketing
Veteran Marketing Firm Screen Pilot Expands into the United Kingdom
Agency partners with Marine & Lawn Hotels & Resorts on properties in Ireland, Scotland.
Agency partners with Marine & Lawn Hotels & Resorts on properties in Ireland, Scotland.
Personalization viewed as a key driver of commercial value for hoteliers, as 85% of hoteliers feel it could help deliver in excess of 5% in incremental revenue
The hospitality industry, renowned for its rich tradition of personalized service and warm human interactions, stands on the precipice of a technological revolution that promises to redefine its very essence.
A day after OpenAI announced its newest artificial intelligence model, Google unveiled big changes to its search engine among numerous other AI-driven product updates that include new trip-planning capabilities that travel insiders are already saying could represent an improvement in the sector.
As Google continues to roll out AI-powered search features, which will undoubtedly increase its dominance in travel, Rod Cuthbert, the founder of Viator and generally acknowledged as the 'Godfather of tours and activities' got quite indignant during his session at WiT Japan & North Asia in Tokyo on Tuesday.
Rate parity is a common practice in hotel revenue management. It's also a quite controversial one. The debate around its fairness is ongoing, and in one case, a dispute on its application even had to be resolved by a Supreme Court. In this article, we explore what rate parity is, its pros and cons, and how you can adapt to it successfully.
Live events in locations nationwide will showcase the strategies and resources essential for business expansion. Registration is now open for Nashville and St. Louis.
From boosting security to personalising guest interactions, AI is redefining efficiency and satisfaction in hospitality.
When I asked Andrew Rubinacci to describe the early days of his illustrious hospitality career, his answer was one you might not expect - “I was a guinea pig,” he’ll say with a smile. 'I was, quite literally, the first revenue manager at InterContinental Hotels Group (IHG).' Today, Rubinacci is a well-known name in an industry of hotel revenue and technology experts, bringing over 25 years of commercial leadership experience to the table and a resume that includes a number of executive positions ranging from Chief Commercial Officer at Omni Hotels & Resorts to Senior Vice President of Distribution & Revenue Management for InterContinental Hotels Group (IHG).
The tech giant is rolling out AI-generated answers that displace links to human-written websites, threatening millions of creators
The integration of Cloudbeds’ property management system (PMS) with both Cendyn CRM and Cendyn Digital Marketing Platform (DMP) provides cross-channel connectivity, digital advertising management, robust marketing automation, and insightful analytics.
With the Oracle Nor 1 AI-powered upselling tool, properties can help increase revenue while providing tailored experiences to guests - Properties using Nor1 eStandby Upgrade averaged a 17% uptick in upsell revenue per transaction over booked rates
Mews now serves 15% of available rooms in German hotels, apartments and hostels
According to a Google study, 75% of users consider that the most important element of a website is its speed. More surprisingly, it is considered much more important than the attractiveness of the website. Making sure your website loads quickly is the cornerstone of all your direct digital distribution.
Booking.com now has six months to comply with all the do's and don'ts as a gatekeeper. HOTREC strongly supports the official designation. European hoteliers are confronted with far too many unfair business practices and impairments by Booking.com that have a huge impact on their performance.
At this year's IMEX in Frankfurt, Germany, Radisson Hotel Group announces new technological implementations that allow meeting and event planners to book the Group's M&E venues via external MICE platforms making our offer widely available.
Best Western Downtown Casper Hotel chose Tripleseat for Hotels as their group sales and catering management platform to improve standard operating procedures, increase efficiency, and for its comprehensive reporting capabilities.
When evaluating the payment processing capabilities of a potential booking engine partner, consider their ability to integrate with alternative payment solutions. This includes the increasingly popular 'buy now, pay later' financial technology companies. Setting up a booking engine that provides these models ensures that you are. Read on to learn more about how alternate payment options can help your hotel stand out.
Searching for demand patterns for your property is like traveling to the past and then going to the future to forecast how to set up your hotel for success. And no, it's not a 'Back to the Future' movie scene. Instead of a time machine, you need data on your hotel's booking performance from your property management system. After reading this article, you will learn how an effective analysis of your property's booking performance will help you better understand your property's demand patterns and how to leverage them to maximize revenue and occupancy.
In the last years, staying ahead of the competition while providing an exceptional guest experience has become increasingly difficult. Here’s how the Net Promoter Score (NPS) can help your hotel create a virtuous cycle of guest satisfaction, positive recommendations, and increased retention, ultimately driving growth and success in the highly competitive hospitality industry.
Consumers want to find the best value and guest experience for their money. They are already analyzing room rates, special packages, services, amenities, and more. Knowing this information can significantly impact how you position your property, attract more business, and ultimately, drive revenue. Here's a closer look at how to define your competitor set and leverage this knowledge to strategize to become the top hotel choice.
This collaboration gives Preferred Travel Group access to the most cutting-edge OTA reconciliation technology and services and allows Preferred Hotels to save time and money on OTA Commissions.
Hoteliers should be no stranger to Google Hotel Ads. But if you have yet to dip your toes into the waters of metasearch advertising, Google Hotel Ads is the place to start. In this guide, you'll learn about the whats, whys, wheres, and hows of Google Hotel Ads, plus helpful tips and specialist support if you need it. Let’s dive in.
Following several months of adaptation, on the 19th of January Google began to roll out changes it made in order to comply with DMA (Digital Markets Act) requirements; a roll-out that finished on the 7th of March. Just days after the first changes were implemented, we began to see how they influenced hotel campaigns in Google Hotel Ads.
Leading P2P innovator delivers superior visibility and highly efficient, end-to-end capital expenditure management with the launch of smart CAPEX for Hospitality