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Hotel Technology News

Artificial Intelligence
Gemini logo - Source Google

Google Unveils Gemini's New Trip Planning Capabilities

A day after OpenAI announced its newest artificial intelligence model, Google unveiled big changes to its search engine among numerous other AI-driven product updates that include new trip-planning capabilities that travel insiders are already saying could represent an improvement in the sector.

Rate Parity
Image Credit Cloudbeds

Understanding Rate Parity and Its Impact on Hotels

Rate parity is a common practice in hotel revenue management. It's also a quite controversial one. The debate around its fairness is ongoing, and in one case, a dispute on its application even had to be resolved by a Supreme Court. In this article, we explore what rate parity is, its pros and cons, and how you can adapt to it successfully.

Technology Leadership
Andrew Rubinacci - Chief Advisory Officer of FLYR for Hospitality

AI and Human Input: Hospitality Leader Andrew Rubinacci Shares His Recipe for Revenue Management Success - By Alan Young

When I asked Andrew Rubinacci to describe the early days of his illustrious hospitality career, his answer was one you might not expect - “I was a guinea pig,” he’ll say with a smile. 'I was, quite literally, the first revenue manager at InterContinental Hotels Group (IHG).' Today, Rubinacci is a well-known name in an industry of hotel revenue and technology experts, bringing over 25 years of commercial leadership experience to the table and a resume that includes a number of executive positions ranging from Chief Commercial Officer at Omni Hotels & Resorts to Senior Vice President of Distribution & Revenue Management for InterContinental Hotels Group (IHG).

Hotel Website Optimization
Graphic of a lightning bolt - Unsplash+

Unlocking Success: Why Your Hotel Needs a Lightning-Fast Website

According to a Google study, 75% of users consider that the most important element of a website is its speed. More surprisingly, it is considered much more important than the attractiveness of the website. Making sure your website loads quickly is the cornerstone of all your direct digital distribution.

Digital Markets Act
Image Credit HOTREC

Digital Markets Act: European Commission Designates Booking.com As Gatekeeper

Booking.com now has six months to comply with all the do's and don'ts as a gatekeeper. HOTREC strongly supports the official designation. European hoteliers are confronted with far too many unfair business practices and impairments by Booking.com that have a huge impact on their performance.

Hotel Booking Engine
Image Credit Fuel Hotel Booking Engine

The Value of Alternative Payment Options for Hotel Booking Engines

When evaluating the payment processing capabilities of a potential booking engine partner, consider their ability to integrate with alternative payment solutions. This includes the increasingly popular 'buy now, pay later' financial technology companies. Setting up a booking engine that provides these models ensures that you are. Read on to learn more about how alternate payment options can help your hotel stand out.

Dynamic Pricing
Photo by Sebastiano Piazzi on Unsplash

What Your Hotel Booking Performance Can Tell You About Demand Patterns - By Ewa Gabara

Searching for demand patterns for your property is like traveling to the past and then going to the future to forecast how to set up your hotel for success. And no, it's not a 'Back to the Future' movie scene. Instead of a time machine, you need data on your hotel's booking performance from your property management system. After reading this article, you will learn how an effective analysis of your property's booking performance will help you better understand your property's demand patterns and how to leverage them to maximize revenue and occupancy.

Customer Loyalty
Graphic of objects on a wood background - Unsplash

How Net Promoter Score Can Drive Growth and Loyalty for Your Hotel - By Catalina Brinza

In the last years, staying ahead of the competition while providing an exceptional guest experience has become increasingly difficult. Here’s how the Net Promoter Score (NPS) can help your hotel create a virtuous cycle of guest satisfaction, positive recommendations, and increased retention, ultimately driving growth and success in the highly competitive hospitality industry.

Group Booking Technology
Image Credit Tripleseat

Understanding the Hotel Compset: Why Your Hotel Should Develop One - By Elizabeth Smith

Consumers want to find the best value and guest experience for their money. They are already analyzing room rates, special packages, services, amenities, and more. Knowing this information can significantly impact how you position your property, attract more business, and ultimately, drive revenue. Here's a closer look at how to define your competitor set and leverage this knowledge to strategize to become the top hotel choice.

Google Hotel Ads
Google Ads graphic - Unsplash+

Google Hotel Ads: Everything You Need to Know - By Jeremy Razook

Hoteliers should be no stranger to Google Hotel Ads. But if you have yet to dip your toes into the waters of metasearch advertising, Google Hotel Ads is the place to start. In this guide, you'll learn about the whats, whys, wheres, and hows of Google Hotel Ads, plus helpful tips and specialist support if you need it. Let’s dive in.