What’s Hot (and What’s Not) in Hotel Marketing Right Now?

Here today, gone tomorrow. We all know hotel marketing moves at a rapid pace. Tactics that crushed it last year may no longer even be relevant today. So, what’s worth exploring and expanding... and what needs to be jettisoned?

Coming Soon to Your Hotel: The Integrated Revenue Generation Team - By Max Starkov and Scott Dahl

The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of these trends is that net room revenue - i.e., revenue that remains with the hotel after accounting for distribution costs (OTA commissions, traditional agency commissions, and other distribution expenses)—has been declining steadily over the past several years.

US Hotel Occupancy Up 0.9 Percent to 67.9 Percent for April 2018

In April, the U.S. hotel industry reported occupancy rose 0.9% year over year to 67.9%. ADR increased 3.3% to $130.33, which drove RevPAR up 4.2% to $88.54.

Munich Hotels Report Overall Performance Growth for April 2018

According to preliminary April data from STR, hotels in Munich reported occupancy rose 2% to 73.1% during the month, while ADR increased 12.9% to €119.50 ($143.23) and RevPAR rose 15.1% to €87.30 ($104.64).

Allure Palazzi Kotor Bay Hotel by Karisma Opens in Montenegro

Sitting on Kotor Bay’s only private beach, the resort features 89 premium guestrooms, 10 villas with private beachfront access, and three penthouse suites, each with a balcony or terrace.

Niu Hotel Announced for Eschborn in Germany

Russelsheim-based MERKUR Development Holding (MERKUR) and NOVUM Hospitality are continuing to extend their partnership. MERKUR, as developer for NOVUM Hospitality, is to build a new hotel at Mergenthaler Allee 23-25 in Eschborn/Taunus.

Hotel Industry News

More Than 167% Russians Search for Luxury Hotels Worldwide on Yandex As Shown by Expert Giulio Gargiullo
May, 21 2018
According to the UNWTO report for 2017, tourism from Russia to the world has grown by 13% and continues growing in 2018. Online searches for luxury hotels in the 4 and 5-star categories has grown, with an increase of up to 167% and beyond this for the summer of 2018, as noted by digital marketing manager Giulio Gargiullo, an expert on the Russian online market and the luxury sector. continue reading →

Coming Soon to Your Hotel: The Integrated Revenue Generation Team - By Max Starkov and Scott Dahl
May, 21 2018
The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of these trends is that net room revenue - i.e., revenue that remains with the hotel after accounting for distribution costs (OTA commissions, traditional agency commissions, and other distribution expenses)—has been declining steadily over the past several years. continue reading →