Hotel marketers are sharpening their pencils for battle.
You can spend countless hours each day doing different things just because you think everyone else is doing it. Or, theres FOMO, 'fear of missing out' driving some hotel marketing professionals to jump on every hot new bandwagon that rolls by, just in case it turns out to be next big thing. Some clarity and direction is sorely needed.
Digital marketing has a significant impact on RevPAR. Here's how your teams can work together to maximize your bottom line.
Cross-device targeting is complex. But dont let it intimidate you. We explain two reasons travel marketers need a cross-device strategy.