Whether youre at a Hotel, Resort, Vacation Rental Management Company or a B&B, getting to full occupancy doesnt happen overnight. There are thousands of businesses vying for travelers so your business needs to stand out from the rest. With changes to Google, OTA competition, Airbnb, and buyer behavior it can be a challenge to know how to market your property. In todays travel landscape its essential to have a full funnel marketing strategy and be seen from travelers first Google search to creating a reservation at your property.
The hospitality business has always been a competitive one. Now, with the arrival of platforms like vacation rentals,& BnB; hotels, lodges and guesthouses alike will have to up their game even further to stand out. Hotel marketing coach Are Morch shares his tips.
This episode is part two of our look at user behavior and performance on your hotel website. In part 1, we covered the movement of a guest through your site and how they interact with the content. This episode looks at your conversion rate and your overall site performance.
Did you know that Gift Cards are the most requested gift for 13 straight years? Well, its true and your hotel can take advantage of this multi-billion dollar opportunity by offering gift cards towards future stays, on-property activities, or food and beverage.