Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralyzed or flustered over the overwhelming task of choosing what to focus on. So, were here to narrow down the field.
A fresh New Year brings a new opportunity to delight ownership with big results in group/event sales...but only if you start off with velocity. Here are five proven tactics for jumpstarting your hotel sales performance in 2017 and establishing momentum for the next 12 months.
We asked our own Jeff Spaccio, Tambourines DOSM-in-Residence, for advice on finding and retaining top sales talent. Jeff has 20 years experience with managing sales operations at more than 60 flagged properties, hotel management companies and independents.
In an age where it can be difficult to control messaging about your property, its more important than ever to ensure that you are setting the right expectations for your potential guests. In a competitive market, hoteliers must balance how to appeal to in-market travelers without overpromising.