Its easy to see how things can go off course in hotel marketing. With an array of channels, disparate vendors and multiple audience segments to manage, its inevitable that some things may fall through the cracks, questions will go unanswered and mistakes could quickly multiply. The good news is that even if your hotel marketing is out of control from time to time, it doesnt mean youve lost control.
So, you know you want to advertise on Facebook, but youre not sure where to begin. There are multiple ad formats, each designed to captivate, engage, and inspire in different ways. It can be difficult to figure out where to start. But fear not! Here, we explain each of Facebooks ad formats, their benefits, and how to use them to achieve your marketing goals.
Occupancy is high. Youre crushing your RevPar Index. And, youre on pace to surpass your quarterly revenue targets as well as last years revenue. From the look of things, your revenue team (this includes marketing and revenue management) is blazing to success and should be credited and applauded for driving huge profits to your property. But, wait. Look closer.
While many guests will book online, others prefer to first speak directly with a credible reservations agent. Generally, the higher the rate, the longer the stay, and the more they guest has a personal interest in the visit (such leisure guests) the more likely they are to call.