Resorts face unique challenges. They are usually more expensive, geographically harder to reach and incur longer stays than standard full-service hotels. Many are built in 'clusters' in a destination, too, which can make it tough to differentiate ones product from the resort next door. These challenges require smart, skillful marketing.
Using humor, consumer insights, and the multi-generational appeal of celebrity Anna Kendrick, Hilton will debut a new campaign tomorrow aimed at directly addressing the frustrations consumers face when booking their hotel stay.
Marriott International (NASDAQ: MAR) today debuted a new media campaign showcasing its independent hotel platform across the company's three collection brands: The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio.
The brand behind the world's first on-property music festival series (WAKE UP CALL) today announces its newest project: W Records.