Marriott International today unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty brands - Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).
In this episode, we take a look at the good, the bad, and the ugly in terms of how hotels are responding to their online reviews. We discuss best practices and give advice on how to avoid the pitfalls by leaving emotion out of it and by considering that youre not just responding to the single individual, but to every potential future guest.
While it is important to analyse the impact of historical strategies and data, looking ahead is equally important. ARMA founder Melissa Kalan explores what smart revenue managers should keep in mind when planning 2019.
Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of your mind.