Our eBook, The Hoteliers Handbook to Managing Guest Expectations in the Digital Age, offers expert advice on setting and managing guest expectations. Here, well look at four of the most common ways that customers voice their dissatisfaction, and how you can tackle them head-on. With any luck, you will transform someone who might not stay with you again, into an outspoken promoter of your hotel.
As marketing professionals across all industries know, the concept of storytelling is an integral component for success in todays environment. You can see this approach playing out across all mediums from print to web to radio and television. Car ads are no longer about the features and benefits of the car, but rather about all of the places that car can take you.
Lets take a closer look at the personality types of those who complain, as well as those who are responsible for receiving and resolving complaints.
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