Unfortunately, most hotel social media practitioners handle Instagram in the same shortsighted way they handled Facebook 5 years ago, making three critical mistakes
Website personalization has been proven to improve conversion rates and direct bookings for hotel properties. Rather than having one broad message, personalization tactics allow you to segment site visitors by shared attributes and serve them with relevant messages or offers tailored to their needs.
As we ramp up for the holiday season, multiple social media sites have proved that theyre not slowing down just because its near the end of the year. In the past two weeks weve seen big announcements and new features from platforms including Facebook, Instagram, YouTube, and even Google+, all of which can impact hotels and resorts.
Guest Insights leverages current property, competitive and market intelligence to inform properties of their guest's travel motivations and booking behavior, allowing partners to identify opportunities to reach and convert travellers in a strategic way.