In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating over the holes to strengthen the planes and prevent future losses. They assumed that the evidence clearly indicated where they should place the extra protection. But one American scientist wasnt so sure... Abraham Wald, a brilliant mathematician and statistician, intervened and pointed out that while the surviving planes had been hit severely, they were still able to fly safely home.
One of the primary reasons that HMG operations execs place such high emphasis on reputation/review management is because positive guest scores and reviews ultimately lead to more deals. If an HMG has a reputation for quality service in their hotels, everyone benefits. In the case of a flagged hotel, more franchise agreements are written for the brand and more management agreements are given to the HMG.
The 5 Hotel Experiences Guests Are Talking About Most on Social Media
Knowing the best time to begin your hotel marketing campaigns means you get the best ROI on your marketing spend, but figuring out that exact timing isnt so simple. Our latest hotel report, From Search Engine to Booking Engine, dives into the factors that impact your propertys ideal lead time, or the time between when a user starts searching and when they book.