Dying to know whats new in social media and how it could affect your hotel or resort? This month weve got changes from Instagram, Twitter, and YouTube, along with a few issues of note on Facebook. Lets take a look at each and what it means for you.
This weeks episode is a breakdown of an article from Adobe that was recently published on CMO.com. The article takes a look at several travel-related trends that have been aggregated from numerous sources. The fueligans discuss the merits of each stat and provide insight into the impact they may have on hotel marketers.
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The hotel industrys push for direct bookings is not a trend, its a fait accompli. With OTA commissions as high as 30%, you have no choice but to battle to offset the imbalance and drive consumers to your website.