In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating over the holes to strengthen the planes and prevent future losses. They assumed that the evidence clearly indicated where they should place the extra protection. But one American scientist wasnt so sure... Abraham Wald, a brilliant mathematician and statistician, intervened and pointed out that while the surviving planes had been hit severely, they were still able to fly safely home.
Hotel website design is much more than pretty pictures Excuse us for stating the obvious: but of all the hotel marketing tools and tactics that exists today, nothing will ever be more vital and essential to your hotels success than your own direct booking website.
On average, luxury hotel guests conduct more searches than more economical segments.
Search Engine Optimization (SEO) is a complex beast; its time-consuming and constantly evolving. With that said, hoteliers should understand the basics if they want to succeed in todays digital landscape.