The debate over OTA v/s direct booking is often a common one with many hoteliers. The increasing market share of Online Travel Agencies (OTAs) and their growing popularity amongst travelers makes them a necessity to be a part of every hoteliers booking strategy. OTA bookings have always had an edge - a fact most hoteliers cannot ignore.
Stronger positioning in the APAC region with 98 Taj Hotels utilizing TrustYou in 61 locations
HEBS Digital's 'Closing the Loop on the Travel Journey' article, which details comprehensive 360-degree past and future guest engagement, retention, and acquisition strategies, has been featured in The Hotel Yearbook 2018 Technology.
In Fuel's new guide they combine Googles travel micro-moments with the traditional sales funnel to help hotel marketers better align advertising platforms and ad offerings with each stage of the travel shopping process.