Traditionally the guest data is available to both the hotel's owner and operator during the term of the management agreement and, perhaps more importantly, following the termination of the management agreement. In more recent times there has been a tendency on the part of some operators to stipulate that the guest data is effectively the 'property' of the operator.
Upgrading revenue management capabilities means not only implementing the right technology solution and using the right data sources - ones that have been shown to improve forecast accuracy and pricing decisions - but also putting the right organizational resources in place and creating a revenue-maximizing culture.
Nor1s Vice President, Technology, Kirby Bosch and Senior Vice President, Global Gaming, Pavan Kapur will illustrate this leading-edge approach during their presentation 'Practical Approaches Using Customer Web Behavior to Maximize Hospitality and Gaming Revenue' on Monday, April 3 from 11:30 am 12:20 pm at the INFORMS 2017 Business Analytics Conference, Caesars Palace, Las Vegas.
Bob Kippola takes on the executive role to help deliver success for BDM customers