Opening a new hotel requires an all-hands-on-deck approach. From checking the allowable voltage for hairdryers to staging rooms for test shots and much more, theres an endless list of tasks to complete. Unfortunately, the most critical part of a pre-opening strategy oftentimes gets lost in the shuffle: the new propertys digital presence and strategy.
Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I would know; I worked at one for many years. And, while I (or anyone else) could never profess to understand the complete math behind hotel rankings on OTAs, it should come as no surprise that hotels that generate larger revenue for OTAs will almost always earn themselves a higher spot. After all, if an OTA is a million-dollar account for you, then you are a million-dollar account to them, too.
In hospitality, some website developers have been trying to convince hoteliers that they need to have AMP version of their website. What is Google AMP? It is an open platform with the sole objective to help publishers create mobile content (articles and commentary, quick opinion postings, etc.) that download fast on mobile and other devices.
SiteMinder's co-founder and chief technical officer, Mike Rogers, shares more about the companys launch product, The Channel Manager; its newest addition, Prophet; and what goes into building new systems.