Psychology plays a deeper role in online hotel booking decisions than you may think, particularly when it comes to building trust among hotel consumers. And creating that trust, experts say, is not as simple as just touting your brand affiliation or Trip Advisor rating.
Total food-and-beverage revenue per occupied room rose 1.6% to $105.56 in 2017, though in-room dining decreased 3% from 2016.
The HEBStrategy Q1 edition takes a deep dive into content marketing through the funnel, and includes strategies for reaching different audiences with customized content.
One of the easiest ways in which hotels can transform guest experience is by realizing the importance of direct guest messaging. It doesnt matter if you are a brand that has its own in-house messaging app or an independent hotel using WhatsApp or Facebook messenger. What matters is throwing open a line of communication with guests that is direct.