Everybody has theories about why so many people prefer to shop for hotels on OTAs... but have you ever actually seen them do it?
Sojern used Facebooks original e-commerce product, Dynamic Ads, to set benchmarks for Fairmont in the spring of 2016. Through Dynamic Ads, Sojern re-engaged with users on Facebook who had been to the Fairmont site but never converted.
With 28 Cambria hotels & suites open across the United States, the brand is planning a major increase in 2017 with 14 planned hotel openings, 18 groundbreakings, and multiple executed franchise agreements.
During February 2017, European hotels experienced a 2.9% occupancy increase to 64.5%, a 1.8% ADR increase to 100.08 ($108.01) and a 4.7% RevPAR increase to 64.59 ($69.71).