The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of these trends is that net room revenue - i.e., revenue that remains with the hotel after accounting for distribution costs (OTA commissions, traditional agency commissions, and other distribution expenses)has been declining steadily over the past several years.
In April, the U.S. hotel industry reported occupancy rose 0.9% year over year to 67.9%. ADR increased 3.3% to $130.33, which drove RevPAR up 4.2% to $88.54.
The trick is to put yourself in the shoes of your guests and understand their journey to make this task effective. To get closer to your guests requirement, understand where they are most likely to find you and to design a strategy that will put you ahead of competition is a definite way to boost hotel occupancy. Weve put together a list of 9 simple and easy-to-implement steps that can help you increase hotel room occupancy.
According to preliminary April data from STR, hotels in Munich reported occupancy rose 2% to 73.1% during the month, while ADR increased 12.9% to 119.50 ($143.23) and RevPAR rose 15.1% to 87.30 ($104.64).