Psychology plays a deeper role in online hotel booking decisions than you may think, particularly when it comes to building trust among hotel consumers. And creating that trust, experts say, is not as simple as just touting your brand affiliation or Trip Advisor rating.
Total food-and-beverage revenue per occupied room rose 1.6% to $105.56 in 2017, though in-room dining decreased 3% from 2016.
The HEBStrategy Q1 edition takes a deep dive into content marketing through the funnel, and includes strategies for reaching different audiences with customized content.
LaSalle Hotel Properties Reports Fourth Quarter 2017 Results