Mr. Billings has been a key executive in the gaming industry, specializing in digital innovation, mergers and acquisitions and capital structure management. He has held leadership positions at Aristocrat Leisure Limited, including Chief Digital Officer and Managing Director of Strategy and Business Development, and at International Game Technology.
Smith will oversee entertainment initiatives brand-wide, including facilitating partnerships, booking talent for the various venues at upcoming Virgin Hotels, and organizing major music activations.
With a legacy dating back to the start of the 20th century, The James' exterior embodies all the elegance and stature of classic New York, standing as a 12-story testament to the beauty of Beaux-Art architecture. The 344-room luxury property, including 28 suites, is undergoing a transformation by acclaimed designer Thomas Juul-Hansen.
The hotel industry as we know it today is a vibrant one, but tumultuous, too. Travel intermediaries, online marketplaces for lodging, tech-savvy consumers are market disruptors. With the plethora of options guests have today, earning guest loyalty may seem futile. But here lies the truth: knowing what guests value in loyalty programs and earning guest loyalty is the key to long-term success.