The cost of guest acquisition is on everyones mind these days, which means GMs are feeling pressure from ownership, asset managers and their hotel management companies to maximize the ROI from their marketing investments.
Four Seasons Hotels and Resorts announced plans for the development of Caye Chapel, a private island in Belize featuring magnificent oceanfront estates, private residences and overwater bungalows.
This article is part four in a five-part series that uncovers top strategies for reaching potential guests in meaningful moments throughout every stage of the travel planning journey to increase direct bookings. This article focuses on the fourth stage of travel planning: the booking phase.
At the heart of this on-going evolution exists the new aged digital traveler, and hoteliers desire to better understand what they look for within their hospitality experience. With this in mind, weve compiled a 10-step checklist to ensure your hotel property is best equipped to attract the modern, digital traveler: