Facebook recently began rolling out a new feature that further positions the platform as a travel planning tool: City Guides. Available on the mobile app, City Guides serve as Facebook-curated destination guides, complete with recommendations of places to go and things to do. This functionality was first launched back in December, but is now being rolled out on a larger scale.
Sojern used Facebooks original e-commerce product, Dynamic Ads, to set benchmarks for Fairmont in the spring of 2016. Through Dynamic Ads, Sojern re-engaged with users on Facebook who had been to the Fairmont site but never converted.
With 28 Cambria hotels & suites open across the United States, the brand is planning a major increase in 2017 with 14 planned hotel openings, 18 groundbreakings, and multiple executed franchise agreements.
The Canadian hotel industry reported a 0.0% change in occupancy remaining at 62.2% during the week of 13-19 March. ADR increased 2.6% to CA$138.24 ($103.66)and RevPAR rose 2.6% to CA$85.98 ($64.47).