There is a new 'as a Service' on the scene to help online travel companies simplify technology and get the most out of their mountain of search and booking data. Analytics as a Service (AaaS), at its simplest refers to the practise of using Web-based technologies to carry out analysis of large-scale data, opposed to the traditional method of developing an onsite hardware warehouse to collect, store, and analyse the data.
Application Programming Interfaces (APIs) have been gaining relevance among hoteliers to transform their business and develop their digital capabilities for some time, but have they truly been harnessed to their full potential?
Cristina Polo is a French expat who has been living in Dubai for the last 11 years. With close to 20 years experience in the hospitality industry in Europe and Middle East & Africa, shes worked with global and regional multi-brand groups, including Hilton and the Rezidor Hotel Group, in the Revenue Optimization, Distribution, Sales, Digital Marketing and Room division areas.
This textbook provides a comprehensive overview of a hotel's front office and the role it plays in creating memorable guest experiences. Readers will learn how the front office interacts with other departments, strategies front desk personnel can use to help keep the hotel profitable, and how e-commerce and social networking affect front office operations.