Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition - By Margaret Mastrogiacomo, Vice President Strategy

This month, Google’s search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing.

North American Hoteliers Kick Off Second Half of 2018 with Continued Steady Rates and Bookings; Q2 2019 Shows Signs of Softness

TravelClick today released new data from the Company’s August 2018 North American Hospitality Review (NAHR).

HVS Report - Blurred Lines Between Hotels and Airbnb - By Luigi Major

Consumers today continue to seek exciting and unique experiences when they travel, and the lines between hotels and alternative lodging options, such as Airbnb, continues to be blurred.

Chinese Travelers Increase Travel Spend by 40 Percent

In addition to having more to spend, travelers have increased the amount they spend on travel by 40 per cent this year, compared with last year. The increasingly influential millennials are spending unprecedented amounts on travel, with those born after 1990 increasing their travel spend by 80 per cent this year.

TrustYou News

TrustYou Study Emphasizes Importance of Online Feedback Management And Review Collection For Accommodations
April, 5 2018
To understand the relationship between travelers and online review patterns, the study surveyed individuals who have traveled within the previous 12 months. Both leisure and business travelers were considered in this survey, and the 920 U.S. consumers who participated had traveled and booked their accommodation. continue reading →

TrustYou Partners With All 400 B&B Hotels To Improve Guest Experience and Online Reputation Globally
March, 5 2018
B&B Hotels, one of Europe’s fastest growing hotel brands, decided to expand its collaboration with TrustYou’s all-in-one guest feedback platform for all 400 properties. Since 2012, TrustYou’s tools have helped B&B Hotels in Germany, Italy, and Poland to manage, leverage and improve their reviews and scores. continue reading →