Impossible Foods has hired creative veteran Sasha Markova as the company's first Executive Creative Director.
Markova will lead Impossible Foods' in-house creative team, which will manage all visual messaging across the brand's channels.
"Impossible Foods is a new paradigm brand and requires a different way of storytelling," Markova said. "The sense of mission that exists at Impossible Foods is powerful and intoxicating. I'm thrilled to be leading the charge in uncovering the most brilliant and contagious ways of communicating that."
Previously, Markova was Global Creative Director at Mother London and Mother LA from 2009-2017. During her tenure at Mother, she oversaw efforts for clients such as Stella Artois and Boots, and built a foundation for its first-class brand reputation and international acclaim alongside founders Mark Waites and Robert Saville.
After relocating to Los Angeles in 2015, the London native pioneered Mother's expansion to the West Coast, earning the accounts of Headspace and The Academy of Motion Picture Arts and Sciences under her creative direction.
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