Articles tagged Hotel Marketing Advice

Resorts face unique challenges. They are usually more expensive, geographically harder to reach and incur longer stays than standard full-service hotels. Many are built in 'clusters' in a destination, too, which can make it tough to differentiate one’s product from the resort next door. These challenges require smart, skillful marketing. continue reading →

According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade OTAs’ return on marketing investment decreased by 15%. This explains why Booking.com dramatically decreased its advertising spend. continue reading →

Recently, smart hotel marketers are embracing paid social media advertising to alleviate periods of weakness and drive revenue from hyper-targeted social campaigns. However, there are multiple best practices and nuances to be mindful of when formulating your hotel social media advertising campaign specifically intended for aiding low periods. continue reading →

As the number of hotel distribution channels, marketing tools and rate types increase - and the cost for each booking varies - so does the need for determining a hotel’s optimal business mix (OBM). But with so much data to process and analyze, coming from multiple sources, the challenge is to maintain a high-level perspective on the hotel’s overall revenue goals and needs. continue reading →

Hotel and resort marketers have a powerful secret weapon, which in many cases is grossly underutilized: their call center reservations team. Even for hoteliers with a robust direct website, call centers remain a vital link in the booking and communications chain and are a near boundless source of guest information and insight. continue reading →

From big brand to cult destination continue reading →

For many hotels, summer can be a time when group business dwindles to a crawl. The large national association and annual company conventions tend to dry up during the summer, and if you’re located in a warm-weather destination, convincing guests to bask in the heat may be a tall order. It takes a concerted effort - utilizing all the tools at one’s disposal - to overcome those challenges. continue reading →

Let’s start off by busting one of the biggest marketing myths: Great hotel marketing requires a massive investment. On the contrary. continue reading →

What exactly is programmatic advertising? Simply put, programmatic advertising is a way to automate and scale hotel advertising. It gives hotel marketers the ability to deploy advertising to specific audiences (ie. Men with a household income of 150K+ that live in Fort Lauderdale) wherever they congregate across a vast global array of websites and networks. continue reading →

Smart hotel marketers prioritize keeping up-to-date on email marketing best practices in order to continually improve their programs and reap a growing return on investment. Here are some of our email best practices for hotel and resort marketers looking to improve their profits in 2018 continue reading →