Articles tagged Hotel Marketing Advice

Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems. These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends, and gather analytics. However, it’s important to keep some important best practices in mind. So, without further ado, here’s our list of the top five email marketing best practices for hoteliers. continue reading →

Social media advertising has become a seemingly unstoppable force that is transforming the ways hoteliers allocate their marketing funds. continue reading →

To make the most of your hotel’s marketing efforts, be sure you’re aligned with your DMO’s top-of-funnel campaigns. continue reading →

Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. In fact, there are so many metrics available that instead of asking, 'What metrics can we track?' the question becomes, 'Which metrics must we track?' continue reading →

Here are 6 key recommendations on how to drive more guests by selling your property experiences. continue reading →

We’ve all been there. You finally wake up from the dreaming phase of the travel planning journey and pick on a destination to visit. Now the planning begins. We all have our go-to travel booking websites and apps, and they each present a lot of information, packages, and special offers convincing you to make a booking. Beyond just rate, hotel shoppers consider plenty of other factors, such as amenities, activities, and nearby restaurants. continue reading →

7 Questions Hotel Marketers Need to Answer With Their Marketing. continue reading →

Here are two examples of hotel website content that helps solve problems and relieves guest pain points: continue reading →

Resorts face unique challenges. They are usually more expensive, geographically harder to reach and incur longer stays than standard full-service hotels. Many are built in 'clusters' in a destination, too, which can make it tough to differentiate one’s product from the resort next door. These challenges require smart, skillful marketing. continue reading →

According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade OTAs’ return on marketing investment decreased by 15%. This explains why Booking.com dramatically decreased its advertising spend. continue reading →