Articles tagged Digital Marketing

With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property’s website. Here are a few strategies put together by the experts at Vizergy that have helped our clients boost their direct bookings. continue reading →

Once you determine a desired target audience, you can begin crafting personalized campaigns that speak to a specific demographic. Mapping personalized content to deliver to a unique audience improves direct bookings on a hotel website. continue reading →

Creating unique experiences for website visitors using personalization tactics starts with determining target audiences. continue reading →

Website personalization is all the rage in the travel industry right now and today’s marketers have plenty of opportunity to personalize their users experience. Personalization is a simple step to improve website conversions for hotel properties. continue reading →

Hard Rock International came to Vizergy Digital Marketing with a distinct branding change in mind for the next generation of their Hard Rock Cafes, which Vizergy originally launched in 2015. The Hard Rock team was eager to update their brand identity online and retain the features of the Vizergy Marketing System and Vizergy Content Management System that had served the Hard Rock Cafe team globally for several years. continue reading →

It’s no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. continue reading →

Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among those who rely on direct online bookings for revenue. Google had previously been an ally in bringing qualified visitors to hotel websites but has now become your biggest competitor. continue reading →

Airbnb makes it to the top 10 list in UK, Thailand, and Malaysia. Booking.com comes out strong at No. 1 followed by Gobibo, while direct bookings on hotel websites continue to be among the top-earning channels worldwide. continue reading →

Creating videos (or a series of them) to tell your story are a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video to scripting and producing one? Let’s take a look. continue reading →

The expansion will triple the size of the Company’s current offices and enable the fast-growing firm to attract expert digital talent on both coasts. continue reading →