Travel consumers are shifting to mobile but most still prefer booking on a desktop, online analytics group Hitwise has reported
Hotel booking engines need to look and feel more like apps.
Will account for 40% of US digital travel sales in 2017
In the report titled 'U.S. Mobile Shipping and Booking,' Phocuswright addresses one of the biggest challenges for travel and hospitality brands in today’s mobile-centric world; how to ensure that consumers book trips and hotels after their search process is completed and that they finalize their booking where they searched - using the mobile app.
Study from Expedia Media Solutions and comScore Reveals Consumer Travel Decisions in a Multiscreen World and the Implications to Travel Brands and Advertisers
The majority of Canadians booking on mobile devices, more than four-fifths, made reservations at two- or three-star hotels. The data also showed that Canadian travellers are using their devices for all types of bookings, whether it's staying local, exploring Europe, backpacking in Asia or touring Latin America.
Criteo (NASDAQ: CRTO) today revealed its Travel Flash Report that highlights the increased use of mobile devices in consumer travel planning and purchasing worldwide.
Drivers of Ford vehicles equipped with SYNC AppLink can download Choice Hotels' Android app, which will enable them to use voice commands to search for available rooms at nearby Choice Hotels, hands-free.
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly 34% of page views were generated from non-desktop devices (mobile and tablet), while over 15% of bookings and nearly 14% of room nights and revenue came from tablets and mobile devices. There is no doubt that hoteliers must up their marketing and distribution game in this multi-channel, multi-device world we live in.
Mobile continues to be a growth market for hoteliers. While one in seven (14.8 per cent) see between 21-30 per cent of their web traffic from mobile devices, almost one in five (17.3 per cent) claim that they see just 1-10 per cent.