Market Report U.S.

U.S. Hotel Industry Forecasted to Continue on Record-Breaking Track Through 2019

Average daily rate increases 2.4 Percent to US$130.46
Book hotel key in place of enter key on keyboard
U.S. Hotel Industry Forecasted to Continue on Record-Breaking Track Through 2019


The U.S. hotel industry is projected to continue posting record-breaking performance levels through 2019, according to STR and Tourism Economics’ revised forecast just released at the NYU International Hospitality Industry Investment Conference. 



2018 Forecast

2019 Forecast
















Source: STR/Tourism Economics

“RevPAR growth exceeded expectations during the first quarter of the year and lifted our projections for 2018 as a whole,” said Amanda Hite, STR’s president and CEO. “However, because of the post-hurricane demand boost in 2017, we expect year-over-year occupancy declines during Q4 that will extend into 2019 with that year’s total overall performance affected.”

“Regardless, industry fundamentals continue at record levels supported by strong demand from both the business and leisure sectors. Solid economic indicators and a room construction total that represents just 3.6% of existing supply certainly help marketplace conditions as well.”


For the total year, the U.S. hotel industry is projected to report a 0.4% increase in occupancy to 66.2%, a 2.5% rise in average daily rate (ADR) to US$129.74 and a 2.9% lift in revenue per available room (RevPAR) to US$85.89. RevPAR grew at least 3.0% for each year from 2010 to 2017.

The Luxury chain scale segment is likely to report the largest increases in occupancy (+0.9%), ADR (+2.9%) and RevPAR (+3.8%). While all segments should report increases for 2018, the lowest rate of RevPAR growth is projected in the Upscale segment (+1.8%).

All but one Top 25 Market (Houston, Texas) is projected to report RevPAR growth for the year. While most markets are projected in the 0% to +5.0% range, Minneapolis/St. Paul, Minnesota-Wisconsin, is the only U.S. Top 25 Market expected to see growth in the range of +5% and +10%.


For 2019, STR and Tourism Economics project the U.S. hotel industry to report a 0.1% increase in occupancy to 66.2%, a 2.3% lift in ADR to US$132.74 and a 2.4% rise in RevPAR to US$87.93.

The highest overall rate of RevPAR growth is expected in the Upper Upscale segment (+2.3%), while the lowest is projected among Upscale (+1.9%) and Midscale (+1.9%) chains. 

Different from 2018, Minneapolis is the lone Top 25 Market projected to report a negative RevPAR percent change for the year. The remaining 24 markets are expected to post growth between 0% and 5%.

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

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